Fanboy tendencies are very simple at their core.
People defend the financial decisions that they make not out of some sense of loyalty to a particular brand, but in defense of their own egos. We rationalize our past choices in order to protect our sense of self. If we purchase something, and a person comes a long and criticizes it, we tend to interpret that as a personal insult: "if there's something wrong with what I buy, then maybe there's something wrong with
me".
This is why people have emotional upheavals about products. This is why people band together, seeking mutual comfort and reassurance in the things that they buy (an insult is less likely to hurt if it is directed at a whole group of people, because we have the
argumentum ad populum fallacy to shield our pride - comfort in numbers). And this is why all companies, no matter what they are selling, try to establish brand identities that people can rally behind - to give people a flag to identify with, and a war cry to chant ("Make it cool, make it solid, make it happen and definitely make it Benchmade" - "#1 Hard Use Knives in the World", etc).
That being said, I've had my own share of issues with Emerson knives - issues which I have come to terms with - and I think that this thread has provided a good opportunity to bring some of these issues to bear.
Emerson users aren't more or less prone to fanboyism than anyone else. Instead, they have a very specific mind for what it is they are purchasing. EKI has a reputation for producing knives at a consistent level of quality, so repeat customers usually have a good idea what they're going to be getting. The fact that post-production modifications and optimizations are commonly desirable is something we accept when we buy an Emerson knife.
If making modifications to your knife isn't something you want to deal with, then you should move on to a different manufacturer. But don't believe their branding anymore than you believe Emerson's, because they're doing it for the same reason. Take some time to research and find something that suits you.