That is crazy.
I remember about 20 years ago when bottles of this sat in a display case at my local ABC store collecting dust. I believe they were asking around 90 bucks, which I considered insane at that time. And apparently from the dust . . . so did everyone else. Shelves were full of other terrific bourbons like Weller, Blanton's, Elmer T. Lee, and my favorite at that time, Elijah Craig 18 YO, for a lot less money. I believe Elijah Craig 18 cost about 40 bucks.
I have no idea what happened. When the hell did all these neophytes decide to start drinking bourbon - and especially high end bourbons? But I never see any of those bourbons on the shelf any more, except Elmer T. Lee and Blanton's VERY rarely. Hell, I don't even see Buffalo Trace any more, and just a very few years ago it would line a couple of shelves. Fortunately, I still have a few bottles of good stuff - including two unopened bottles of Van Winkle 12 YO, which apparently goes for several hundred dollars a bottle now.
The whole world has gone mad.