Some good points, all. And maybe this misuse of the word "custom" is now a convention and is a windmill that doesn't need tilting. So be it. I'll capitulate!
Pete Peterson, I'm not upset, but just because the guild says something, doesn't make it so, or easy to understand, or right. The guild has it's own rules but those rules extend outside the organization to the knife buying public and we are confused. Maybe the guild could explain why they did what they did. Maybe it was the best term they could think of, I don't know. But just because the guild made something confusing to the public -- those they want to sell to -- doesn't mean they can't go back and help us understand. I am not a new user or collector but what is there to help a novice know the terminology. Im sure you will indicate this forum and that's good, but if you don't run into a thread like this, you may go days or weeks not understanding.
But I must make a point about the customer always being right. Of course this is the collective "customer" not the individual. There are some customers that need thrown out the front door! But for the most part, if we don't cater to the customer we'll have no business. The hallmark of businesses that have done well, or better than they had previously, is to become customer focused.
For example, the auto industry. In Henry Ford's time, he made the autos "he" wanted to make -- remember he stated that you can have it in any color as long as it's black! Many companies try to sell the products they can make rather than make the products they can sell. Later during the 50's through 80's, the car companies sold cars to dealers, not to the customer. If the dealers were happy, so was GM, Ford, Chrysler, etc. These guys did'nt care about the customer and it showed in the quality of their cars. They were protected by their customers -- the dealers, and the rest of us suffered. What's happening now? You go to the internet and build the car of your dreams from all the options available, order it, and it is sent to a dealer near you. The only reason someone takes a car from a lot is if it has a deep discount or they are in a time crunch. The customer has the power now, or at least more than we did, and we are using it. If a company doesn't please me with their product, service, time sensitivity, etc. I just don't go back -- there are lots of choices.
It's the same with knives. We, the customers, know what we want and are looking for someone to provide it. If it is a brick and mortar store, the internet, or a paper catalog from the mail, it's ok, if they have the qualities I mentioned earlier. If these are missing or substandard, we don't go back. Read the G, B, U forum to see that people are ready to post on companies that don't return phone calls or e-mails, sometimes sent only minutes before!
Bottom line is the world of commerce is more customer driven than it's ever been and those that don't learn this lesson early will suffer.
I'm going to place a "sticky note" in my dictionary that says: "custom: In knives only, a knife made by one maker only, regardless of equipment used."
Regards
Bruce Woodbury
[This message has been edited by bruce (edited 06-20-2000).]