Some hypotheses, even though I don't care for it:I am inclined to wonder why this should be if their coffee is all so bad as the posters in this thread would have us believe.
* It's trendy, the place to be seen
* A lot of people ~do~ like it (there were several favorable posts here)
* It's still better than fast-food or gas station coffee
* All of the goofy flavors - helps to mask the taste
-Bob