As a veteran I buy the best equipment to suit my needs. I dont know anything about the owner of colt, trijicon, kimber, eotech, sig or surefire, the guy who makes my razor blades, paper towels or I dont know 1/1000th of what I should about who pays my paycheck, the government. Ive heard they have some real crooks working there.
If energizer and duracell get into a political pissing match, lie, cheat, steal, ill still buy batteries, though I couldnt tell you with out checking which brand is in the cabinet.
Point is, the die hards probably wouldnt buy from the other brand no matter what sweetheart was running it, and the moderates will make up their own mind through testing. Some guys will trash talk them all. Ive owned a few emersons, they didnt fit my needs. I still want a v-ground commander and 7 but just keep putting them on the back burner. Ive probably owned 25 striders. Im currently carrying my very first one, have a backup in the safe and the rest have moved on. Nothing political influencing that, I went through a ton of knives and carry what works best for me.
I love my SMF GG. Drop point, frame lock, CPM S-30V, it all works for me. Is the blade a little thick for nice slicing? Yeah..but I didnt say I was done trying either.
Every company uses add hype. Some chop up hams, some claim hard use, some pretend to be your drinking buddy. Honestly I dont think being SF or the like, in any way qualifies you to be a good knifemaker. I didnt know about knifemaker drama when I began collecting when I was younger and I try to not get too involved now. I just want good toys.