I think this is a completely reasonable increase. I hope that it helps Guy and Ellie get more equipment or pay another employee. We all know they could easily charge $300 for most of the models
If you note, the price increases were implemented after the orders were closed and the three other models
currently on pre-production order have remained at the same old prices. So one might ask as to how the heck
is that going to immediately help Survive!?
I am no expert on these things as I am definitely NOT in-the-know but here is what I am speculating:
1- Survive! is hoping for a faster turn around and when pre-orders are opened on some of their more
popular models, the increased revenue will help them regarding both equipment and cashflow (extra
inventory, personnel; etc).
2- since these prices seem to be effective immediately, they can still get the same old price of their
Factory 1sts for the Factory 2nds. I don't know if they are expecting a lot of 2nds but even if they
offer 2nds every other week or so, they're going to like the sound of those cash registers a lot more!