Tec-X collection from Case.

This smacks of desperation. The situation at Case must be grim for them to risk alienating their core buyers. C'mon, they have to know how people feel about the brand being Bradford PA made and the history of the company. I'm not liking the looks of this at all.
 
Not a big fan of Aus 8. Plus they do look alot like other makes out there already! Maybe some Bokers? I ll pass on these!
 
Case I am sure has considered all the possibilities and as long as they do not try to hide the production origin, or let it affect current production, it does not affect me at all. I will not buy one of the Tech X, but I will still buy USA made Case.

If it is desperate for them, then this will help keep the doors open. Our company slashed 12 good people due to down sizing, it is a tough economy.
 
I agree with Chris. It's obvious this line of techy knives is not aimed at our customer base. It's a shame that they feel the need to go offshore for mfg., but if it keeps them at their price point, then it is what it is. With Case's distributor pipeline, they have a chance to instantly command a presence in the market place, and hopefully it will help their bottom line. This in turn will continue to keep "our" kind of knives in the catalog, and made in the USA. God be with you, W.R. Case & Sons!
 
I want a copper head lock back or Johnny Cash lock back with a vg-10 blade...wishes And maybe a pocket clip...oh sacrilege...lol.
 
I'm not sure why we need more cheepn$hitty knives on the market either. It doesn't set well with the folks over in the Case Collectors Forum :eek: AT ALL! There are some pointed things being said after a comment from the CEO and rightly so IMHO.

It's a bad idea with incredibly bad timing.
 
Dang,i just let my membership expire.Ill bet they ARE some interesting comments there.Id say its 50/50 they go through with it.If they are big sellers,its ruins their reputation.If they dont sell,they make no money,so why do it.So which one do they want?
 
IDK about your part of the country but in MN I seem to come across the Case knives in hardware stores more often than other places. The modern folders that sell in these joints are typically frost cutlery type junk but people pick them up cause their 12.99.

Now these tec x knives, look to me based on materials (carbon fiber) like they'll be priced higher than the a fore mentioned frost/rostrei's - well into spyderco and kershaw territory... a territory that is cutthroat with tons of competition and not generally serviced by hardware stores at least in my market.
 
KnifeHead said:
I'm not sure why we need more cheepn$hitty knives on the market either. It doesn't set well with the folks over in the Case Collectors Forum :eek: AT ALL! There are some pointed things being said after a comment from the CEO and rightly so IMHO.

It's a bad idea with incredibly bad timing.
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4ever3 said:
It's going over like a lead balloon there
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Seals said:
Dang,i just let my membership expire.Ill bet they ARE some interesting comments there.Id say its 50/50 they go through with it.If they are big sellers,its ruins their reputation.If they dont sell,they make no money,so why do it.So which one do they want?
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I'm gonna have to take a look over there too. I have a lifetime membership, but log in so infrequently, I usually have to go hunting for my username & password. I always forget.
 
For as long as I can remember, Case's marketing strategy has been to convince us that we should buy their products because they are made {'hand crafted') by Americans (living in America). 'A Case for America' and 'Buy Local' were the slogans they used to make you feel almost unpatriotic if you didn't buy a Case. Now it seems that 'patriotism' is really important only when it suits their purposes. Like many other devoted case collectors, I feel like I have been had.
 
I sent them an email weeks ago, asking for clarification on where these are made. No response :thumbdn:

Well my first GEC, an ebony powderhorn, is on its way.
 
The sick feeling that I get in my gut from this announcement makes the following statements hard for me to say but I think it is important:

For the first time since 1889 the Case name is now associated with offshore production whether we like it or not. I don't like it one bit but I think that not buying any more Case knives is the worse thing I could do. If Case is doing this because they are desperate then they need our support now more than ever.
 
There are certain knives (Spyderco) that I will buy made out of the US but that has been the evolution of the company. They have the Golden knives, the Seki Japan knives and Chinese and Taiwan knives. But, Spyderco is not a traditional knife.

I will buy a quality knife no matter where it is made but.....

Case is synonymous with Made in America.....much like the old USA Schrade. Not comparing quality between the two. This move frankly makes me a bit squeamish. I don't think it's a good idea at all but that's just me. I certainly hope they aren't doing it because they feel they financially have to, but, in the same respect, I appreciate American Traditions. There are so few left.
 
Django.cj said:
I sent them an email weeks ago, asking for clarification on where these are made. No response :thumbdn:

Well my first GEC, an ebony powderhorn, is on its way.
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These are produced in China, as confirmed by Case's own president/CEO. The following text is excerpted from "A message from Case President Tom Arrowsmith" in an official posting listed on the Case Collectors Club member forum on November 9, 2011:
"... Due to the vastly different manufacturing process required for Tec X, this assortment will be sourced from China, from a Case approved factory where the same quality standards set for the core Case products will be applied, and the same warranties will be offered. This was a carefully considered decision by Case and was taken so as not to disrupt the traditional hand-crafted manufacturing plant in Bradford, Pennsylvania, which will continue to be fully operational. ..."

"Sincerely,

Tom Arrowsmith
President and CEO
W.R. Case & Sons Cutlery Company"
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Mixed opinion from me. Random thoughts:

Tec-X is a dumb name.

Glad they're developing a separate brand and style for their imports.

AUS8 is at least as good as their usual "Tru-Sharp." Probably better most of the time.

In order to sell, the Tec-X knives will have to either: a) priced lower than other similar knives, or b) be built better and with higher-end materials than other brands in the same price range.

Designs don't look original at all.

If priced low enough, it might get Case products into more markets.
 
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