I gave up on caring if John Q Public carries a knife anymore, I do care that family and friends get a good knife. Any type of SAK, usually the Vic classic, make their way into family members hands at the holidays. My cousin's husband is an electrician, he got a Victorinox electrician model. My brother in law grew up on Buck knives that he and his father used and carried to dress deer, he gets a Buck 301X with bone scales. My little brother could give a damn less about knives, they are tools just the same as his tool box full of tools, but he gets a balisong at the holidays because he is interested by them. My sisters have their one knife, and that works for them. My mother has gotten a knife, as well as my father gets a knife every year at Christmas (although he hasn't lost his Case peanut this time

). My godfather has gotten a knife, several friends have gotten knives, as gifts.
Most of them tell me a box cutter would work fine. SAKs made by Victorinox, Kabar Dozier folders etc are cheap well made folders, that can be easily replaced. My sister broke the blade on a Cold Steel I gave her, it was a Tuff Lite I believe, she locked her keys in the truck and used the knife to get back in!
Every single time I visit a Walmart, Target, Dicks sporting goods big box store I always check the cutlery section. I usually carry a large micarta Insingo and Case Tribal Spear. I don't need any of the knives for sale there, but it is a sickness that we have. I'm also shopping for cheap knives to give as gifts at the holidays. Most people in my family tell me that they have their one knife, they have enough already! Others depend on me to get their knife fix, and some get in to the hobby themselves. A family friend has gotten by fine with his Case lockback. It has survived years on the trackloader, skinning deer and gutting fish. Razor sharp. It's all he needs. I have also seen men in business suits comparing William Henrys, Mnandis and custom folders. I have made mention of the fact I was looking for knives in a flea market setting, and practically everyone in there pulls out a knife to compare to each others. The people are out there. Ten years ago I was just moving away from the Chinese swap meet junk into Cold Steel and Gerber. I still would stick with a utility knife to cut up drywall, tile etc. I cringe when a buddy pulls out a nice old knife, or a nice custom knife, to do a dirty job (open oil cans, clean gunk off an undercarriage etc).
I'll always at least have the peanut you gave me Carl, or the Vic classic on my key chain. Never go without a sharp edge.