FWIW there was an article in the paper here this weekend that quoted an entomologist from the local university. He said this year is the worst since 2003 for ticks in this area (KS). Apparently, a wet, not-so-cold winter like we had this past year lets the little buggers get a head start.
He recommends the light-colored pants in the socks routine, with frequent checking and early removal. He uses a DEET based spray on his shoes, but that and the pants-in-socks trick is all he uses.
And he said, they're climbing up from the grass, especially short grass. The ticks actually climb to the top of the grass blade and hold out their front two legs waiting for something to come by that they can grab. It's called "questing".