I personally don't care for WalMarts very much. I buy things there infrequently, and those rare occassions are for targeted purchase of an item I know is good quality at a good price. i.e., the Spyderco Native.
It's within the realm of believability that WalMart could put pressure on Spyderco to lower prices (and quality?) to better target WalMart's clientel. And Spyderco could look at the bottom line (money) and decide that's exactly what they want to do. Many companies have gone from "high quality + limited market = good reputation" to "low quality + mass market = higher profits". Hopefully not for Spyderco, but it's a plausible scenerio.
Or, it could play out that the typical WalMart shopper will stop by the knife counter, see the $39 CPMS30V Native, and decide to buy the $7.95 Wham-Bang-O "High Quality Steel (TM)" model sitting next to it. Eventually we'll hear of a WalMart clearance on all their unsold Natives on these forums, there'll be a massive traffic jam of BladeForums members in the WalMart parking lots, and each of us will end up owning 50 of these things to give away as gifts.
I personally think the second scenerio is more likely to unfold. I do not think the typical WalMart shopper is after quality. Nor do I think they would recognize it if they saw it. I'm not trying to insult WalMart customers. That's just an opinion I've formed based on the few visits to the store I've made. While people on these forums may look at a Native for $39 and marvel at the excellent quality for that dirt cheap price, the average WalMart shopper would probably faint at the "outrageous price" for "just a knife".
It's within the realm of believability that WalMart could put pressure on Spyderco to lower prices (and quality?) to better target WalMart's clientel. And Spyderco could look at the bottom line (money) and decide that's exactly what they want to do. Many companies have gone from "high quality + limited market = good reputation" to "low quality + mass market = higher profits". Hopefully not for Spyderco, but it's a plausible scenerio.
Or, it could play out that the typical WalMart shopper will stop by the knife counter, see the $39 CPMS30V Native, and decide to buy the $7.95 Wham-Bang-O "High Quality Steel (TM)" model sitting next to it. Eventually we'll hear of a WalMart clearance on all their unsold Natives on these forums, there'll be a massive traffic jam of BladeForums members in the WalMart parking lots, and each of us will end up owning 50 of these things to give away as gifts.
I personally think the second scenerio is more likely to unfold. I do not think the typical WalMart shopper is after quality. Nor do I think they would recognize it if they saw it. I'm not trying to insult WalMart customers. That's just an opinion I've formed based on the few visits to the store I've made. While people on these forums may look at a Native for $39 and marvel at the excellent quality for that dirt cheap price, the average WalMart shopper would probably faint at the "outrageous price" for "just a knife".