Woah, wait, what?? Who's your source on the "purposeful small batches" and "false shortage gimmick"??? That is
complete BS.
Have you looked into their production practices? These folk are absurdly transparent about what they are doing and how, more than any other company I have bought from. The "taking your money upfront" was actually implemented as a result of
customer demand, literally a "take my money now" situation, and they are using it to build the infrastructure they need to compete with the myriad other "faces" you mention that have almost ALL been around a decade or longer than they have. Not that it matters, the "pre-order" option is being phased out, they currently only have one model remaining that
can be pre-ordered, the rest are "in production" (means being machined or just waiting in line to be machined but the steel is all bought and paid-for with pre-order funds). Any other S!K model purchased direct from the company is "in stock" and just waiting for your customization

But those sell-out fast...
To wit, the folks that "invested" in the company during their "Starter" campaign back in 2015 subsidized the production of all the "in stock" knives to be made available now and in the coming months

If you think investing in a company that is this transparent is "distasteful", don't go looking into your retirement account