Thomas W
Banned
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- Oct 11, 2005
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@ThomasW
Benchmade has a number of lower priced knives; in fact, they're how I got into knives in the first place. Monochrome is less than $30, and is a fine framelock. HK 14650 is one of my favorite small linerlocks. .
Sorry for the ZT tough thread drift here, but this low dollar high volume business is a tricky one. It's not a category that a manufacture can automatically have success in. You can't just bring in some imports and expect to get placement. It's a very difficult category that can burn you bad if you don't know what your doing.
When I said earlier that we're all good at something, but not everything, there's a lot to be learned from that. You really have to stick with what you know cause the minute you get all wide-eyed and want a bigger piece (in this example high volume import business), that's the day you'll be making up an excuse on why these knives are no longer available, and crawling back to what you were when you started. It's funny and sad at the same time. All the major manufactures have fallen in this way before, be it in one specific category, or a full line of knives.
On topic, the premium side of the business has the same challenges. To get a new brand to the status of ZT was difficult to blaze. We struggled early, didn't make money, had 2nd thoughts...Ultimately we took it long term and it's work out, but that's not to say there wasn't tense moments.
I do believe that overbuilt has its place, but again it's not for everyone, it never was intended to be.