I've been trying to get on Instagram, but I can't seem to do it. I know I've got to do it from my phone, and I did a password, but when I try to log on it does nothing. I'm kind of a dumbass when it comes to this kind of stuff.
Since I'm a nobody, maybe I can weigh in with a little advice that holds true for me. I'm a kydex bender, knifemaker, and modder of production knives. Part time. Full shop built in my garage over time. My main focus is kydex sheaths and from what my customers tell me, I build some of the best you can buy anywhere, BUT, I don't do this for a living.
Most of you who read this will have no idea who I am and have never seen my work. I'll put my work up against Azwelke, Godpseed, BuyBrown, and the others on here any day, any time, and those guys build some the best kydex in the world. If I ever lost my real career job (the one that pays the bills), and decided to go full time in kydex, I know immediately that I would have to figure out and have almost a daily presence on feebay, FB, Instagram, Pinterest, et al, in order to get exposure, along with every forum that I thought might bring business to my brand. That's the market these days with the exception of a few makers. Yes, I'm older too and have little understanding of these technical sites and online sales, but that IS the market these days. I would need to "figure it out" or pay someone to do it for me.
Secondly, I've been here a while and I'm not sure who, or what JK knives really is. Is it one guy? A group of makers? Is there a retail store? Where can I buy except here. VERY confusing. And I would NEVER post on other forums with other names. Pick one. If it's JK Handmade knives, then be JK Handmade knives EVERYWHERE. Being Bill on one forum and John on the next will not get you noticed. Simple example. the avatar says JK Knives but there is a "K" on the blade. Okay. Last name I guess. But that is a guess. Anyone ever confused about an Emerson or CRK? Advertising, name recognition, and exposure.
Lastly, I do believe there is a market that is getting overlooked. I say that because it happens to me all the time as a customer. The South and the coasts bring with it humidity and salt air. I love the carbons but down here, most will rust if not cared for meticulously on a regular basis. I'm not lazy but work 70-80 hours full time plus my kydex work on weekends. I use and own STAINLESS knives more often than not. I have some 1095 and 5160 but prefer the supersteels like M390, Elmax, CPM-20CV, etc. I just don't want to keep cleaning and oiling knives every time I cut something and worry the oil may be rubbed off and it will be covered in rust the next time I use it. They are tools. I'm busy. Period.
I carry a CPM-20CV necker daily under my shirt and it's 100* and 80% humidity everyday here for 3 months in the summer. No rust. My BK2 (Fathers Day gift) is stripped and has a nice custom patina but it literally lives in an oil bath to keep the rust at bay.
Just my .02 which is worth what you paid for it.
Good luck my friend. You make some awesome blades. I hope things look up for you.