This is 100% sound advice. I have wasted so much money on watch trends it's embarrassing. The only good thing about spending all of the money was that I finally boiled down
what I use a watch for and what characteristics I actually value in a timepiece (accuracy, looks, complications, etc). I feel like that could have been accomplished by simply spending more time in watch stores instead of spending many many thousands of dollars buying and selling watches online that I would have never touched if I had actually put them on in a store.
Story about watch shopping: Generally I'll ask to try a watch on then wear it around the store for a bit to see if it agrees with my anatomy/senses/style, and so my lady can see it on me as I move (she's never been wrong about how a watch looks on a guy). I happened to walk into the Rolex boutique in Caesar's (Las Vegas) and was met by an over-botoxed Russian lady. When I asked to wear the rose gold Daytona, she handed it to me and the security guard took two steps towards me. I'm not threatening in stature by any means, and I had placed my Omega PO on the counter so I was confused by this. I began walking around the store looking at the other watches and the security guard followed me around at about an eight-foot distance at all times.
When I asked what their price was on the RG Daytona, I was told "Tventeh-eht tousan dollah. Es good prace." I informed the Russian that $28800 was $1800 more than I could buy it for back in Oregon, and that we also didn't have sales tax, meaning I'd be spending around $4000 more if I bought it in Vegas. She shook her head and said "Dis good prace. I ship to Oregon for you, no charge. Es good prace." Meanwhile, the security guard had gotten even closer to me. I left shaking my head.
I've tried the rose gold Daytona on in three different shops now, and unfortunately, it just feels right. $27k is a lot of hooch, but maaaaaan that's a comfy watch.
Tag Heuer again today: