Because it takes super intelligence to talk with cartoons. Why are you here? I thought your girly feelings got hurt when Cold Steel compared knives? Aren't you late for your gyno appointment?
Dave, I wouldn't talk down anybody's intelligence here. You have 27 posts, and this is about the peak IQ of all of them. Take advice from Morrow and Fire_Brand and put down the keyboard.
Fire_Brand makes a good point. Lock strength is great, but it's just one ingredient in baking a good knife. For some, that may be the most important feature. For others, (like me, who EDCs traditional knives without trouble), it's not the selling point at all. Ergos, steel, blade profiles, price-point, even aesthetic appeal... they all play a part in the selection process for most people. Hopefully, Cold Steel will showcase those elements as well.
I've owned Cold Steel stuff in the past, probably will in the future. But it won't be a video of "Espada lock beats Spyderco Military Lock" that determines what knife selection I make.
I've heard people mention the old adage: "If you know how to properly use a knife, you don't need a lock." I have to say I agree with the essence of this. Millions of folks have carried millions of traditional knives for hundreds of years, with no letting of blood. It's because we know the limitations of our knives, and don't push them beyond that... hence "properly using" the knives.
But occasionally there are folks who merely THINK they know the limitations of their particular knife, and THINK they're within the operating parameters. It's these folk who MIGHT benefit from a sturdy lock on their piece. On the flipside, a sturdy lock may push somebody into thinking that their knife can take a great bit more than it actually can, and trouble can result. I've done a fair bit of 4-wheeling, and can tell you this... Give a guy a 4WD and sometimes he'll get himself stuck. Give that guy a winch for the front of his truck, and it'll just make him get stucker than before. False sense of security is a dangerous thing. A lock of any strength is not a suitable substitute for a competent knife operator.
And a great lock doesn't make up for shortcomings in other aspects of design, either.