I think Bob Terzula is right, it is confusing for the customer. Knifemakers, designers, or small factories need to be careful or they will dilute the meaning of their name. There are knife designers whose name no longer means "quality" or "innovative design".
I think makers need to have it clear what is from their hand, what is from a group under their control, and what is small batch manufacturing. One way, done years ago, was by Boye. His hand done pieces have his signature. Clearly done by his hand. His small batch factory work has a factory logo (catctus) blade material type (BDS or BDC) and a stamped name.
Mr. Dozier, this thread is a good example of the confusion that can be brought into the mind of even a slightly educated consumer, myself. I thought you made your knives all by yourself, it appears from your statement that you don't. My ignorance compounded my confusion. I am sorry. From AGR's quote from his catalog, "You only save a few dollars over the knives he makes completely by hand" implies the handmade knives are all done by "you". I gather now that the regular Personal is all hand done in your shop, but not all by you, I guess you have a small group of shop workers. Is this right?
AGR, I don't see how this conversation hurts your business. It is about a product you offer, but I didn't disparage it's quality, price or your company. I did use it as an example of something that confused me, but I didn't believe it to be fraudulent, just confusing. I did say I didn't like the yellow handles and maybe you didn't like my comparison of the price between the personal and modified personal. Discussing knife makers and purveyors is definitely on-topic for this forum. I said it early on, and I'll say it again, I am a customer of yours, not big, only about $500 in the last 4 years. I buy from you because I like your style, your phone service, and your offerings.
Finally, I am not gary swenson et. al., that's why I am not banned. He posted on a thread I started and was nailed by Spark. I'd like an apology from Scott Dog for slurring my good name, just 'cause I am not a sebenza fan like him.