I see a lot of pictures of them on here. Don't own one and probably never will. Perfectly happy with Case and Buck that a person can actually find.
To me at least, all those artificial "brands" are hokey and off putting.
GEC is anything but an "artificial brand". In fact, their authenticity is one of the reasons why they're unobtanium. Other reasons include:
1. Unlike virtually everything else, they aren't made in China
2. Overall, they have an excellent fit and finish. Case, for example, couldn't match GEC in their wildest dreams, but then, that's because they're pumping out seven hundred million knives a year or so. Yes, I'm including the Case Boses in that...unless you were able to handpick a good one. But then, a $500 knife
should be better than a $115 knife.
3. They're made by master cutlers on old, original machinery, for a company run by another master cutler. Bill Howard has decades of experience in this regard. His leaving Queen Cutlery, and taking their best cutlers with him to start GEC is a major reason why they folded.
4. Their production runs tend to run in the hundreds for each knife (each cover per model), with the problem being that there are thousands of people who want them.
"Artificial brand" is a good way to describe one of the others in this game: Rough Ryder, or Ruff Rider, or however it's spelled.