Since moving to NH, I've been playing around with the idea of going brick-and-mortar with my business. There isn't a knife store in my town and I thought it might be worth a shot.
Here's the thing. About 65% of my business is from people who don't give a damn about quality and want something 'neat' and they want it now. No matter how hard I try to point them towards better manufacturers, they buy cheap chinese crap (CCC), break them, and buy more. It's really no problem as there is no shortage of garbage out there but I do run into issues with autos. I have police and military guys who want an auto, don't want to shell out the money for a Microtech or a Benchmade, but love the way they look
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I have distributors who carry knock-offs but they generally charge a LOT more for them than the other garbage they carry. Normally, I'd buy them, tack on five dollars, and resell them but this poses a problem: If my wholesale cost, is let's say, $30. I would generally charge $35 and send them on their way. The problem is that they aren't worth $35 and I know that my wholesale distributor is getting them for a fraction of that price. So the distributor is ripping me off and I have to rip the customer off to make $5 on a knife that should be sold for $15. This gets even worse when you consider the costs of a brick and mortar business. I'll have to charge $60 for this crap to turn a decent profit.
Where the hell do these 'wholesale' outfits find the suppliers of these knives? I'd really like to cut them right out of the equation and go right to the source. Unfortunately, google searching 'cheap chinese knock-off automatic knife suppliers' gets one nowhere. I know the real solution is to somehow convince people to stop buying them in the first place but I've had no luck with that. Even if I outright refuse to sell them, it's only a matter of time before they find some place online that has them and send their money to them.
Any of you business owners have this kind of crap happening? Any advice?
Here's the thing. About 65% of my business is from people who don't give a damn about quality and want something 'neat' and they want it now. No matter how hard I try to point them towards better manufacturers, they buy cheap chinese crap (CCC), break them, and buy more. It's really no problem as there is no shortage of garbage out there but I do run into issues with autos. I have police and military guys who want an auto, don't want to shell out the money for a Microtech or a Benchmade, but love the way they look
I have distributors who carry knock-offs but they generally charge a LOT more for them than the other garbage they carry. Normally, I'd buy them, tack on five dollars, and resell them but this poses a problem: If my wholesale cost, is let's say, $30. I would generally charge $35 and send them on their way. The problem is that they aren't worth $35 and I know that my wholesale distributor is getting them for a fraction of that price. So the distributor is ripping me off and I have to rip the customer off to make $5 on a knife that should be sold for $15. This gets even worse when you consider the costs of a brick and mortar business. I'll have to charge $60 for this crap to turn a decent profit.
Where the hell do these 'wholesale' outfits find the suppliers of these knives? I'd really like to cut them right out of the equation and go right to the source. Unfortunately, google searching 'cheap chinese knock-off automatic knife suppliers' gets one nowhere. I know the real solution is to somehow convince people to stop buying them in the first place but I've had no luck with that. Even if I outright refuse to sell them, it's only a matter of time before they find some place online that has them and send their money to them.
Any of you business owners have this kind of crap happening? Any advice?