Why I believe the 110 is so misunderstood .

oldmanwilly said:
I think it's worth pointing out that older generations were just as susceptible to marketing via other means as are today's youts via the internet. I wonder how many people wanted a 110 after watching the Dukes of Hazzard or otherwise?
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That "older generation" you're referring to, that watched the Dukes, would be my son's generation.:):):)
 
So how did people who weren't already familiar with it figure out what a Buck 110 was after seeing it on the dukes ?

I watch a lot of older TV shows but haven't really watched the dukes of hazzard so I don't know if it was ever specifically called out by name or anything?

when I was a kid everybody knew what a generic " Buck knife " looked like , but I think I only knew that Buck was a brand from looking through the old Cabelas Christmas catalogs my uncle left at my grandparents house.
By age 12 the Buck 110 was the knife I wanted most.
 
The first time I ever saw or heard about a Buck 110 was at the local hardware store and lumberyard display case back in the early 1970s. As a kid they were out of my price range and they told me I would need to learn how to sharpen a Buck knife as they were harder to sharpen. I was advised to get something smaller and easier to sharpen like the Old Timer pocket knives and I settled on the 34ot stockman. So I wasn’t influenced by the marketing as much as personal interaction with local and family influences. It wasn’t until later in 1989 that I received a Buck 301 stockman from a tifco salesman and that’s when I found out about Buck knives and became re-interested about a 110 so i got one and haven’t looked back since.
 
Ironbut said:
I guess it was the Outdoor Life, or Field & Stream magazine pop culture.:)
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Exactly what I was thinking; my Dad subscribed to both and I read them avidly. I had been indoctrinated to owning a 270 Win hunting rifle by Jack O’Connor long before I ever owned one. Add Boy’s Life, which as a BSA magazine had many advertisements oriented to the outdoor life style; various brands of Scout Knives and of course Buck Knives published ads in Boys Life.
 
I’m 53. I honestly have no idea what it was that introduced me to the Buck 110. I remember as a preteen and teen seeing them on people’s belts but don’t recall anyone that I knew personally that owned one.

Honestly it might of just been seeing them in the display case of Kmart. Growing up in Louisville Ky we shopped a lot at Kmart. I would always visit the sporting goods section. Kmart was my go to for fishing and camping stuff as a kid and even early adulthood. I would always go to the knife counter and look.
 
Old Hunter said:
Exactly what I was thinking; my Dad subscribed to both and I read them avidly. I had been indoctrinated to owning a 270 Win hunting rifle by Jack O’Connor long before I ever owned one. Add Boy’s Life, which as a BSA magazine had many advertisements oriented to the outdoor life style; various brands of Scout Knives and of course Buck Knives published ads in Boys Life.
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Until it was mentioned previously, I'd forgotten about the influence of advertising in outdoor magazines back in the '70s. My Dad had a subscription to Field & Stream. I was always eager to see a new issue come in the mail. I'm pretty certain that's when I became aware of classic outdoor knife brands like Buck, Gerber and Old Timer. And I REALLY wanted them back then, although I wouldn't have been able to afford them on my own, being in my early-mid teens back then.

When I was in my early 30s and finally making some decent discretionary income, I did go through a phase when I was attracted to the modern, tactical style knives. I accumulated many of them for a while. But I discovered after some time, I was still more drawn to traditional patterns, which to me, seemed to have more character and soul to them. So, my interests circled back to those knives that I wanted so dearly when I was younger.
 
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