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Elvish has left the building.
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First thing I should say, "I have never made a knife" I have bought a lot of knives in my 60+ years.
I have Randall combat style knives I bought from Randall for as little as $77.00. Randall Knives currently has a 4 YEAR waiting list. Over 20 people that happen to live in Orlando, FL work for Randall making knives 5 to 6 days a week.
My take on why custom hand made knives do not sell quickly today is simple, almost all the makers make or try to make beautiful knives.
The average guy is not going to pay $350.00+ for a knife that he will "actually use".
Most young guys today that know what a knife is and has a use for it are either a hunter, a cop or a soldier. The rest only see it as a digital image in a computer game.
A cop and a soldier see zero value in beautiful. His goal is to see how much abuse a knife can take.
So now we have hunters & collectors left for a market place for beautiful knives. Collectors want a known maker's name on a blade so that he can justify his spending as an investment to self and wife.
Now we have the hunter left. I live in Louisiana and I can assure you the average hunter will not carry and use a $350.00 knife unless he is a pretty well off soul that $350.00 is not a big deal.
This is my take & I may be really way off base . . . I watched my brother make beautiful custom knives for years in the late 60's & 70's. I was his main customer because no one would pay more than $75.00 for any knife locally.
If you have the skill and want to make beautiful knives that will make people ooh & aah that is great, but if you want to SELL knives today & you are a new maker, you need to be making utility & combat knives that are butt ugly and capable of penetrating a 55 gallon steel drum. For some reason the penetration of a steel drum seems to be the ultimate measure of how tough a knife is.
How I feel I know this, I STILL BUY KNIVES, the butt ugly ones ! ! !
Steve
Part of the reason I am hesitant to buy from a one-off custom knifemaker is because I really have no way to know whether the knifemaker is any good or that my knife will be what he said it will be. I could wind up stuck for several hundred $. I know if I buy a Svord it's probably going to be at least close to what I think it's going to be. If the knives weren't one-offs then I could go by reviews of previous customers.
The problem is I know Bose makes junk speakers. I know Creative makes crappy sound cards. Little Caesar's pizza sucks, but at least it's cheap and I know what I'm getting. Coca-Cola really is pretty good! Reed's Extra ginger ale is way better, but it's a little more expensive, and who is Reed again?
I don't want to have to study the knife market for way too much time to figure out who makes a quality product. I personally do not believe I will ultimately get my bang for the buck. The time spent researching the details costs me too much in the long run.
I'm probably a prime customer for a custom knifemaker. My income is what it is. I really like knives. What I don't like is that I have to spend way too much time deciding on who would do a good job. If there was a knifemaker's guild that internally regulated the quality of a product and could cooperate enough to build talent within the field, I would be interested in buying from an organization like that. For example, anyone who wanted to enter the guild would have to produce a certain knife that met certain expectations. That would make me a lot more comfortable in purchasing a custom knife.
Independence is great and I support anyone who experiments with their creativity and skills. The problem is I don't have a yardstick by which to measure the deliverables.
Part of the reason I am hesitant to buy from a one-off custom knifemaker is because I really have no way to know whether the knifemaker is any good or that my knife will be what he said it will be.
There are a few knives that upon final inspection, don't make the grade. If the issue isn't fixable, the knife either becomes a destruction test or my own personal user. I find it funny that folks seem to WANT those knives. I will never let one out with a known flaw but a few people have offered more than the regular selling price of the same model. I don't get it... it's a flawed, used blade and they just NEED it.Here is an interesting scenario: A knife maker has a table at a show and has twenty five one of a kind knives for sale and two or three that are labeled "not for sale" People will ask why they are not for sale and the maker says he wants to keep them for his collection. The prospective customer says " that's too bad because I would buy that one." Then the knife maker says " Well I would probably sell it but I didn't many people would pay $XXX for it" and the buyer says "I would" and the seller says " Ok if you really want it I will sell it right now" . OR the knife maker says I can make a similar one for you and let you pick out the wood and pins and decide what the bolsters are to made of and so on. for $xxx.....it will be special. The knife maker I am talking about has sold dozens of knives that were "not for sale" All of us have similar "human natures" and the "not for sale" really works on our psychology. Also letting the buyer look at a nice knife and think of participating in the creation in some way works on the imagination and triggers some perceived need for something special. Just my opinion...but with examples of real results at top dollar.
As a consumer, I get where you are coming from. The real flaw in your argument, however, is the fallacy of comparing stock consumer goods with crafts/arts/artisan-made objects.
Sure, it's nice to be able to read Consumer Reports and get a sense for how well the latest model of refrigerators stack up before shelling out thousands on one. But as you noted, what makes those comparisons meaningful is the fact that the manufacturers make hundreds of thousands of them and there are a lot of folks whose opinions can be polled. If you wanted a custom made fridge for your designer kitchen in your multi-million dollar home, how much use is that Consumer Reports article? None at all.
Now let's say you are in the market for some artwork. What's your source there? Consumer Reports doesn't grade artists (or even artisans). If you go to a lot of galleries and museums you might have a sense for what's good... but gosh, that takes time. And yes, having been dragged through many a museum exhibit by my art loving wife, I can tell you it isn't all that much fun to get cultured. But if I was seriously interested in plunking down money for art, I would definitely not expect to be spoon fed the information about what to buy.
In short, you can't think of custom knives as a pure commodity and then suggest that you're "probably a prime customer". Income alone doesn't make you a "prime customer". Your knowledge of the craft makes you a prime customer, and without that the only thing that puts you in that prime spot is your willingness to buy what you like. The fact that you insist on thinking of custom work as commodities makes you a sub-prime customer.
Part of the reason I am hesitant to buy from a one-off custom knifemaker is because I really have no way to know whether the knifemaker is any good or that my knife will be what he said it will be. I could wind up stuck for several hundred $. I know if I buy a Svord it's probably going to be at least close to what I think it's going to be. If the knives weren't one-offs then I could go by reviews of previous customers.
The problem is I know Bose makes junk speakers. I know Creative makes crappy sound cards. Little Caesar's pizza sucks, but at least it's cheap and I know what I'm getting. Coca-Cola really is pretty good! Reed's Extra ginger ale is way better, but it's a little more expensive, and who is Reed again?
I don't want to have to study the knife market for way too much time to figure out who makes a quality product. I personally do not believe I will ultimately get my bang for the buck. The time spent researching the details costs me too much in the long run.
I'm probably a prime customer for a custom knifemaker. My income is what it is. I really like knives. What I don't like is that I have to spend way too much time deciding on who would do a good job. If there was a knifemaker's guild that internally regulated the quality of a product and could cooperate enough to build talent within the field, I would be interested in buying from an organization like that. For example, anyone who wanted to enter the guild would have to produce a certain knife that met certain expectations. That would make me a lot more comfortable in purchasing a custom knife.
Independence is great and I support anyone who experiments with their creativity and skills. The problem is I don't have a yardstick by which to measure the deliverables.
But the issue is what do you do with a buyer that doesn't want to spend the time learning what all your explanations mean? How do you convince them that what you sell really IS better than what they can buy at Walmart for 85% less if they don't understand the technical jargon you spit out?
I guess you can baffle them and hope they are impressed. But if they really don't want to spend the time learning what distinguishes a good knife from a crap knife, what then?
And maybe they DO know something about it... but what they know is dead wrong. How do you convince them you are the authority, not some Internet yahoo they believe?
And even assuming they don't have a head full of nonsense, how do you convince them you aren't just another huckster putting your name on cheap Chinese imports?
But the issue is what do you do with a buyer that doesn't want to spend the time learning what all your explanations mean? How do you convince them that what you sell really IS better than what they can buy at Walmart for 85% less if they don't understand the technical jargon you spit out?
I guess you can baffle them and hope they are impressed. But if they really don't want to spend the time learning what distinguishes a good knife from a crap knife, what then?
And maybe they DO know something about it... but what they know is dead wrong. How do you convince them you are the authority, not some Internet yahoo they believe?
And even assuming they don't have a head full of nonsense, how do you convince them you aren't just another huckster putting your name on cheap Chinese imports?
Greetings from the bottom! As one of the wannabe doofuses selling half-vast knives at bargain-basement prices, thereby vastly undercutting full-time makers, cheapening the craft, and hurting the industry, I thought I'd better chime in and do my best to answer the OP's question.
I make knives as a hobby and, like others before me, decided to sell a few so that I could defray some of the not insubstantial costs of that hobby. When deciding what to charge for the knives I made, I asked myself what I would pay for them. I didn't ask what I thought someone "should" pay for them, or what they were worth to me as an expression of the countless hours of painstaking labor and effort I put into them, but simply what I would feel comfortable paying for them were I to buy them from myself in an arms-length transaction (perhaps legally and anatomically impossible, but you get the idea). Approaching pricing from the viewpoint of a consumer just makes sense to me; things are worth what people will pay for them, nothing more, nothing less. And I'm a guy who loves knives, knows how much work can go into making them, and appreciates the difference between something handmade meticulously by a human being and something churned out on a production line by the 100s or 1000s. I am also a guy with a six-figure student loan debt for whom paying three figures, even low three figures, on a knife I'm going to use and abuse is not something I can do with any regularity, or really at all, if I'm honest with myself. I have a "safe queen" Ruana made by Vic Hangas that I paid over $300 for (small change to some I'm sure) and I can't bare to bring myself to use it because I don't want to get it dirty and scratched, and that drives me nuts. Even taking my BRKTs into the woods makes me worry about losing them, and when I chipped the crap out of my S35VN highland special on a whitetail's pelvic bone it really made me cringe. So I figured I'd price my knives for guys like me, so they won't have to feel too bad about loosing one in a 4 ft snow drift, or even busting off the tip after deciding to see whether they can get it to stick in the side of that cabin from 15 feet away (I'd like to think there's at least one other moron out there that's done that at some point, hopefully also while beer was involved. For the record, it only took two tries.)
From reading this thread it seems as though there are at least a couple of buyers like that, who can appreciate the option of an imperfect but nonetheless decent handmade knife offered by a hobbyist, even if they'd prefer a knife from a full-time professional maker with perfect fit and finish. And there are also, as evidenced by this thread, some full time makers who've done well for themselves and succeeded in the marketplace despite nimrods like me unwittingly mucking everything up.
Do I have dreams of one day quitting my day job and making knives full time? Of course I do! It would be amazing, unbelievably rewarding, and incredibly satisfying to be able to do something I love every day, all day, and also be able to make a living at it. Truth be told, if I could doing anything I wanted for a living, I'd be a professional buffalo wing eater. I'd study for years to take the buffalo wing eating entrance exam, saddle myself with insurmountable student loan debt to go to the finest buffalo wing eating university, and neglect my family and friends to pour every waking hour into becoming the best GD buffalo wing eater this side of the Mississippi. But unfortunately (and perplexingly!), the market for professional buffalo wing eaters just isn't what I'd like it to be. Sadly, the free market doesn't exist to support my dreams.
Until that changes I'll be eating buffalo wings as a lowly doofus hobbyist.
Funny post Mike... it's always a good thing to start the day with a chuckle. I understand about wanting to sell knives at prices you would be happy paying. That doesn't automatically put you in the "mean ol' undercutter" category... lol. Now, I'm hungry for buffalo wings.
I knew I would dig myself into a hole trying to convey my thoughts. They didn't come across as clearly as I hoped. There is nothing wrong with a hobbyist trying to fund his craft. I just know that any full-time maker would not be able to sell for less than what they have invested into it. If your cost of sale is more than your selling price... you won't be in business for long. What under-pricing can do is cloud the market. Educated, experienced buyers will have a good idea of what something is worth... assessing materials, work involved, originality, fit and finish and the reputation of the maker him/herself. Folks delving into the custom/handmade market might have little knowledge of what is involved. Their perceived value may be based on a general consensus of selling prices. They look up "Stag Handled Bowie" and get five different vending sites with knives that appear to be similar but are vastly different in price. If they get four decent makers/hobbyists that range from $150 to $500 and one Bruce Bump at $2100... they are most likely going to feel the Bump knife is overpriced and that 150-500 is the norm. That is just speculation on my part.
So there you go... I just blamed the "uneducated, newbie buyers" for running the industry down, too. Let's see where that gets me.![]()
Dare to dream Mike! There is a Major League Eating; it sponsors, amongst other things, a buffalo wing eating contest. http://www.ifoce.com/