I used to think this way. way back in the 90s, I heard from my dentist about a knife he had read about in SOF magazine called Busse. I cold steels, Kabars, AL Mars, SOG, etc... and all were decent knives. then I got a badger attack and a Steel heart II. a whopping $210, which was a monster price compared to many other knives at the time that "looked nicer" But when I got to the boonies and started making shelters, traps, rafts, clearing camp sites, I realized there was something special about "Busse" I used the SHII for years without thinking much about it. Then when the ASH1 came out. I ended up ordering 10 of them... I probably have too many now, but at the same time I thought, "these are the most incredible knives I've ever owned" Then I began to compare. I will pay $1,600 for a good DSA Fal and LWRC M6A2 because I know they will function when the chips are down and mine and my family's lives may depend on them. I"ll pay $239 for a pair of Danner Arcadia boots because your feet are one of the most important parts of your "weapon platform" You get the idea. A knife that will ALWAYS be able to handle what is thrown at it? What would you price it? I'm a teacher, don't make that much money, but what I buy I am confident in the quality of it. a soldier,Marine, also spend their money on what they believe will function the best. whether it be a new car when they get back from deployment, and an engagement ring for the fiance' "my Marine Son" OR that blade to put on your side for deployment, we prioritize what is important to us. I'm sure there are cheaper rifles, boots and knives out there; but..