I see this doing 3 things:
1) A meaningless "punishment" for dealers that were selling way over MSRP (but not really, it's a couple LE sales) Those claiming free market realize that ZT is doing this to hinder dealers and individuals from selling for whatever price the market will bear, which is the EXACT definition of a free market. ZT is trying to create a regulated market, the exact opposite. Which they are free to do, but it's anything but a free market.
2) Make it slightly, yes only slightly harder for those guys that buy multiples to flip for profit
3) Make sure no one pays less than MSRP, and greatly increase ZT's own profits per knife.
It will be interesting to see how it works, I don't believe it's going to make it any easier for the average person to get one, probably harder without any pre-orders and only one source, nor do I believe it's going to help secondary market pricing, depending on the amount released it's probably going to make it worse. Customers are now going to be competing with dealers when they hit the web page and my guess is dealers and those "in the know" are somehow going to get a heads up when these things are about to be posted.
The easy answer, is make it a regular production item, respond to demand, that simple step eliminates ALL the problems related to LE's. There's nothing special about the 0392, no laminated blade, no crazy exotic materials they learn in production they can't machine/heat treat, etc. I'd imagine ZT can produce/anodize spacers and pocket clips as well as Hinderer, etc. That fixes the whole issue, it's almost like ZT enjoys the chaos that surrounds their LE knives.