I'd definitely be surprised if I heard from somebody's legal department based off of a Youtube video. Possible liable for slander? I guess there could be a case made...
But I'd think that unless the video was so damaging that it was effecting business, that while pursuing legalities over something so trivial may be well within an individual's or a company's rights to do so, but its still immoral.
I think I can see where the language behind this post comes from...and I am in full agreement. Most of these severe abuse video's are somewhat silly. I say somewhat because on one hand: People want to know what something like a high quality, expensive knife can stand up to/abuse it can take.
On the other hand, it is simply ridiculous for people to put merit in tests that push an item well past the specifications of its intended use. (as a side note, CRK knives are so nice, anyone that abuses them doesn't deserve to own em. Buy a knife with less attention to detail in it to abuse!)
I am probably wrong, so please don't shoot the messenger but: If I had to peg it, I'd say that Chris Reeve knives are more popular than they have ever been, and that your customer base is larger than ever. Assuming this is the case (again I could be wrong) and assuming the motivation behind the original post (again I might be totally off the mark here) is due to people abusing CRK knives and then saying defaming things about the quality...perhaps the issue is in CRK marketing? CRK folders have a reputation to be built like a tank. It is natural to assume then that some people will take this to mean that the knife is indestructible, and because it is expensive, should take more abuse than lesser priced/lesser quality knives. CRK's website IMHO could use a little work...maybe CRK need to be marketed more clearly?
Then again, if CRK knives are just limited production run, mostly hand made production knives, run by caring people that don't need or want to market, they are content just making a well built product at the pace and quality level they always have...I'd say who cares about what people post on youtube. If your products are well made, and well received, your corporate image will remain intact. There will always be idiots out there. Take care of your devoted customers and your business will continue to thrive.
Just my two cents...I probably don't know what I am talking about so those opinions above are probably worth exactly what you paid for them. NUTHIN! =)
Best of luck,
-Freq