zt designs regularly check all the boxes that I find undesirable in modern folders.
Since its inception in 2006, Zero Tolerance has aggressively pursued the overbuilt, hard-use and according to their own ZT catalog (page 1) knives that are built like a tank or even a real beast. This by and large meant big, bad, heavy black folders. Only the past few years have they started making something lighter and less black. From the very beginning they have used premium materials, machining, craftsmanship, build quality, design and customer service.
ZT has a perception / identity dilemma in that it wants to diversify while also catering to the "real beast" loyal customer/fan base. It's catering to more designers, limited editions, variations (17 on the 0350 alone) and I think most importantly pursuing new markets with more new models of wider variety. This is evident with the recent 0801, 0600 and two upcoming smaller (3.25" blade) folders: 0770CF and 0566.
Still, the perception persists and even their catalog perpetuates it on the last page:
ZERO TOLERANCE KNIVES
Zero Tolerance builds the kind of premium-quality, professional knives that you can depend on every single day.
The brand made its first appearance in 2006 when Kai USA, the makers of Zero Tol- erance, saw a place in the market for a made-in-the-USA line of hard-use knives that would meet the needs of professionals, such as the military, law enforcement, as well as other first responders, including fire fighters and emergency medical personnel.
The initial products were combat knives, but since that time, the line has expanded to include a variety of general-use and premium knives. Although Zero Tolerance knives are larger, heavier knives, many customers wont have anything else as an everyday carrying knife.
Zero Tolerance incorporates the most advanced materials and technologies in a tool that has been with us from the beginning. And theyre still evolving...
Personally, up until the past year I also thought of them mostly as a premium builder of 8 ounce bricks (0300 & 0200)! Little by little I've been convinced otherwise. The 0550 did a lot for me and with the 0801, released last month, as a high-value premium flipper, I've been seduced by the dark side which now comes in colors other than black.
