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Attention BIG CHANGES: New Shop, New Website, New Fiddleback Friday, New Team Members

Discussion in 'Fiddleback Forge Knives' started by Fiddleback, May 1, 2018.

  1. Fiddleback

    Fiddleback Knifemaker Moderator Knifemaker / Craftsman / Service Provider Dealer / Materials Provider

    Oct 19, 2005

    Fiddleback Forge has recently undergone a series of major changes. With any good business, it's a constant cycle of growing then simplifying and streamlining...only to repeat the growth/simplify/rinse/repeat cycle all over again. We're currently in the "simplify and get ready for growth" phase.

    As many of you know, Fiddleback Forge has operated at our Cumming, GA shop for several years now. It's a big shop, with alot of space. Which was a good thing since it was run as a co-op for knife-makers who had graduated from Apprentice status to real-deal knife-makers of their own right. But it's a big space...too big...which comes with it's own challenges when it comes to maintenance, cleaning, and most importantly...expenses! So we're streamlining to a shop space with a more efficient layout so that we can be even better at what we do best...making great knives. Our crew is staying the same size, and so is our production (god-willing). But with a couple of knife-makers who have started their own shops in the past year, vacating our shop, it's the perfect time to make the move to the new shop!

    Our new shop will be located in Braselton, GA. Our move is in progress and will be completed in early May of 2018.

    Along with the streamlining process of the backend of our business changes, we're making changes to the front end of the business too.

    Our website has been long in the tooth for a while now, so we're putting it out to pasture to live out it's last days. And since we're updating the website anyways, why not shoot for the moon and make it great? And since we're into streamlining the shop, why not streamline our business model, marketing, shipping, etc. while we are at it? So that's exactly what we are doing.

    The new FiddlebackForge.com will be a full-blown e-commerce site. We'll be moving Fiddleback Friday sales to the new site. But don't panic, we'll still have previews, community discussions, and exclusive behind the scenes on our Blade Forum sub-forum. We're only changing WHERE you buy on Fridays. This should help a larger audience be able to take part in the weekly feeding frenzy of the sharks. By moving the sale part, it will make the process more simple for both the customer...and us.

    But wait...there's more...we're outsourcing the marketing, sales, & fulfillment to a team that we already work closely with...and one that has been a good steward of our brand, quickly becoming one of our most symbiotic relationships to date. Who is this team? Fiddleback Outpost!

    While Fiddleback Outpost has always been a separately owned and operated company, they have always worked hard to promote our brand and sell our products. They are staying an independently owned and operated company, and will continue their site also (with some big changes of their own, read their post on their site for more information). We are entering an agreement with them that they will run our website, sales marketing, online sales, online support and shipping for us. That means that part of our business will run better than ever so we can focus on making great products.

    The Fiddleback Outpost team will contribute to our YouTube, Facebook, Instagram, & Blade Forums' account...but we will still post regularly as we have been with behind the scenes shop activity. Phillip (Vance) will continue to be the main point person on Blade Forums, with Fiddleback Outpost taking up the majority of the interaction on our social media accounts...as well as any customer service emails related to the sale or shipping of what's on the site.

    Our relationships with our dealers is very important to us, and will continue to be as we move forward. Our moves are based on the need to grow our brand and business as a whole...this will be as good for dealers in the long term as it is for us. We will continue to provide knives to our dealer network as they order them, as best we can, like we always have. Although it appears to be a massive change to how we do business...it's not all that different at this point. We have always sold knives direct through our sub-forum, and Fiddleback Outpost already sells a large percentage of our products through their own efforts. We are just combining those efforts to be more effective at marketing the brand...by putting them in one place.

    If you are wondering if we'll sell other stuff on the new FiddlebackForge.com site...not really. Other than brand-specific items, we're only selling our knives. We will likely also allow our current apprentices to sell their approved knives their as well if they wish to. That being said, Fiddleback Outpost plans to continue selling gear on their own site, including items that are in line with our brand...such as leather sheaths, strops, bushcrafting gear, etc.

    Check out the new site here: FiddlebackForge.com
    Luca917, PolRoger, 1jay and 14 others like this.
  2. Odaon

    Odaon Gold Member Gold Member

    Apr 13, 2009
    Congrats! I had a feeling this was the direction you guys were moving and I can't wait to see it in motion. I know I speak for more than myself when I say that I fully support whatever decisions you and the crew at Fiddleback Forge make for your business. :thumbsup:
  3. David L

    David L Gold Member Gold Member

    Feb 8, 2018
    I just got done poking around the new site and it is nicely done. All of the other changes Fiddleback Friday, Outpost, etc. all seem good for you and us as well.
  4. Warrior108

    Warrior108 Platinum Member Platinum Member

    Apr 24, 2012
    Wow, congrats on all changes! This has to really mix things up for Phillip :)

    Out of all that stuff, one question popped up that I don't think is covered here: With the move, will Cumming Bladeworks become Braselton Bladeworks? Kinda rolls off the tongue a tad differently.

    Thanks for sharing. And I hope that the BF Fiddleback subforum continues to be a community hub to discuss FF .com Fridays to keep in touch and to continue meeting new Fiddleback fans. The community aspect has been more satisfying than the knives for me .. but only because the knives don't talk back. lol
  5. Twisted Forest

    Twisted Forest Gold Member Gold Member

    Jul 21, 2017
    Excited to see what this will turn into! Best of luck!
    Fiddleback Outpost and VANCE like this.
  6. CAD


    Jan 11, 2006
    Last edited: May 1, 2018
  7. pertinux

    pertinux Basic Member Basic Member

    Feb 1, 2012

    Space Vomit!

    (The featured handle material.)

    ... Whatever this all ends up meaning, I hope it goes as well as possible for Fiddleback Forge. :thumbsup:

    ~ P.
  8. catalystman80


    May 1, 2013
    Sounds exciting and promising, wishing all the best for the Fiddleback Forge crew! Strategically, it all makes sense. Though I haven't been able to participate in Fiddleback Fridays for almost two years now, I will miss them on this sub-forum. Great to hear that everything else on the sub will stay the same! :thumbsup:
    Fiddleback Outpost and VANCE like this.
  9. Aias


    Aug 1, 2012
    Sounds great--looking forward to being part of the fun!
    Fiddleback Outpost and VANCE like this.
  10. wildmanh

    wildmanh Part time Leather Bender/Sheath maker

    Jul 9, 2000
    Wow, those are some big changes. Good luck! The new website looks good. I like the fact that I can see and also buy some of the knives. Looking forward to seeing how Fiddleback Fridays go from here on out. Hope the changes are good for you guy.
    Fiddleback Outpost and VANCE like this.
  11. DJC72

    DJC72 Gold Member Gold Member

    Aug 1, 2014
    The new site is extremely well put together and I like the changes you have made. I don’t have a PayPal account so being to use credit cards to purchase your blades is a big plus for me.
  12. Bmurray

    Bmurray Gold Member Gold Member

    Feb 9, 2012
    So Real Deal Robert will handle all of my broken tip warranties?
  13. lmalterna

    lmalterna Gold Member Gold Member

    Dec 12, 2002

    Attached Files:

    Last edited: May 1, 2018
  14. Choppaman

    Choppaman Gold Member Gold Member

    May 6, 2017
    I wonder what they would say if they could? things like "come one, let's carve it up!" or "get me out! it's a bit stuffy here in this leather". Or maybe "love me tender, love me sweet, never let me go, you have made my life complete and I love you so" possibly "I must remain sharp! I must remain sharp!" :D
  15. Choppaman

    Choppaman Gold Member Gold Member

    May 6, 2017
    Congrats to the Fiddleback Fam for the changes and move. Looking forward to seeing how this all works out. @Fiddleback Outpost the site looks great!! I too hope the traffic on the fiddleback forum stays active. I've met a ton of people/friends there. Good luck guys!
    Fiddleback Outpost and VANCE like this.
  16. TrainedBullets

    TrainedBullets Gold Member Gold Member

    Apr 23, 2017
    I don’t know jack about the knife business, but this sounds like a great move. Keeping you and your team focused on making knives makes a lot of sense to me. Anyway, I wish you all the success in the world.

    Now, who do I have to bribe to ensure all the liners except blue and white and all the stock except DIW; Blue Dyed Maple Burl; Blue, Red, and Evergreen burlap; and Natural and Black canvas micarta gets temporarily misplaced in the move
  17. Bmurray

    Bmurray Gold Member Gold Member

    Feb 9, 2012
    Congrats Andy. When I come to Georgia I’ll take Leah out to celebrate.
  18. VANCE

    VANCE Moderator Moderator Knifemaker / Craftsman / Service Provider Gold Member

    Mar 13, 2006
    it'll take the whole team for that
    Fiddleback Outpost and Choppaman like this.
  19. VANCE

    VANCE Moderator Moderator Knifemaker / Craftsman / Service Provider Gold Member

    Mar 13, 2006
    Fiddleback Outpost likes this.
  20. Fiddleback

    Fiddleback Knifemaker Moderator Knifemaker / Craftsman / Service Provider Dealer / Materials Provider

    Oct 19, 2005
    No. Phillip will handle all warranty concerns as usual my tipless friend.
    Warrior108 likes this.

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