Just so the powers that be know there are other people who share the opinions of @pertinux @Warrior108 and others. I agree with pretty much everything that has been said. It made me think of some of the foraging stuff that I do... I often get asked for identification help for various plants and mushrooms, and I'm always saying that I need as much information and detail as possible in pictures. Without that information I can't accurately help someone learn about this new plant or mushroom that they've found. Sometimes I won't even bother trying if the pictures aren't good or don't show the proper features/traits for identification. I'm not saying these pictures aren't good, they're awesome, and I appreciate the artistic value of them, but as a consumer I have a hard time understanding the nuances of each of these custom knives from them. I think they have their place as marketing tools on social media, or show off, eye catchers in an online store. But for sales of such unique knives I think there needs to be as much information as possible to help us make educated purchases. I also partly agree with P about Instagram in that I miss seeing the old shop pictures and various BTS stuff. If we could get a separate IG account for the website marketing, and the actual Forge shenanigans that would be awesome. Or just tone down the marketing.