Appearance has a huge impact on whether or not something looks "dangerous". The black handle looks "scarier" than the yellow one. The black blade might look scarier than the shiny one. People associate certain ideas or feelings with colors. If you ever watch Restaurant Impossible or cooking shows you'll see how important the appearance of the food and the restaurant are with how the customers feel about the place. The designers always make the restaurant brighter. They use bright colors and add more light to the space. It makes people feel more comfortable and at ease. I think the same thing goes for knives. Black handles are associated with crime or "scary" things. Bright colors are less scary.
I'd love to try out this theory with a black spyderco military and a yellow handled one. I bet people would be less scared of the yellow handled one even though it's still a huge knife. I bet if gun manufacturers had various bright colored guns people wouldn't be as scared of them.
I'd love to try out this theory with a black spyderco military and a yellow handled one. I bet people would be less scared of the yellow handled one even though it's still a huge knife. I bet if gun manufacturers had various bright colored guns people wouldn't be as scared of them.