Perhaps another point of view.
Most that produce knives are accutely aware of the fact that price and value are critical to success. Those that have been around for a long time do not believe they can charge more simply because of a "name". (at least not for very long)
The "name" got there by providing quality and value. The quality and value must remain or the "name" changes.
For comparison; Using the Golden factory, using the same materials as the Sebenza, made to the same quality standards at the same volume. I don't think that we could improve on the cost much. The Reeve's are providing excellent value for the price paid. "Quality is time is money!" In business, the three words are synonomous.
Makers like Corduroy are closer to seeing much of this. If Corduroy had to up his volume, he would have to purchase equipment, obtain a location for this equipment (read; payments). He would have to draw a salary, hire assistance, pay social security and income taxes, workman's comp insurance, etc, etc.
You guys are knife nuts. Go visit a factory. Learn more about what we makers (factory, semi custom and custom) have to go through to provide you, the ELU with good products. Those of us that care, have the passion and extend the effort are where it comes from. The Reeve's are in that group. Chris and I share a joke when discussing the "secret of our success". "No secret, we just make less money". This means putting more into the product.
If Jedi feels the Reeve's might be making any unfair amount of money. He just doesn't know any better. "If he knew better, he'd do better".