I think some folks still don't get it. There's been all this talk about what it costs to make and distribute these knives as if this is what should set their price. Costs of materials, labor, and distribution/middlemen set a *minimun* sustainable price. Then you add on demand.
The one of the first things I did when I set up shop was to say: what will these knives cost in materials? how long will each take? how much is the bare minimum I can make per hour? OK, that's my price.
The first thing my dad, the accountant, did was to tell me business hasn't worked that way since the 18th century. My calculations gave me a minimum price to stay in business, but this had no direct bearing on my market price. As a new maker, with no reputation to sell by, I would have to take less, to accept a loss in order to enter the market. Once demand was created, I could expect to charge more. It's not a simple equation of cost + labor + distribution because that fails to take the marketplace into account.
If CRK is selling their Sebenzas for the bare minimum it costs to make them, I'm shocked, because their demand clearly would allow them to charge more. The marketplace doesn't seem to me to be so flooded with quality "custom" knives that buyers will abandon the Sebenza for other folders if it's priced $25 too high.
Yes, name, reputation, hype, and peer pressure are involved. I can't tell you how startled I was when I handled several pieces by a certain "tactical" maker (before he went semi-production) and found that all of them had flaws in action and in finish that I would never have let out of my own shop! And, despite being a serious Spyderco fan, I'm still not totally won over by the Military (though it's quite improved over the first run), even though it's hands-down the most popular production folder on this forum. But for the most part, when you look behind the name and the buzz, you see that there is something solid there.
I think that Jedi Knife wants to be the little boy who tells us all that the Emperor has no clothes on at all. I think that the Emperor is perfectly well dressed. Maybe his crown isn't quite as resplendent as the bards would have us believe, and perhaps his robes aren't quite as spectacular as our friends have reported, but there is a certain air about royalty that leads people to exaggerate just a little. After all, he is still the Emperor.
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-Corduroy
(Why else would a bear want a pocket?)