Buzz:
I agree the ads were certainly over the top [ from what I have heard of them, as I still haven't seen the ad copy ].
Personally, I could care less about their ads and marketing, I'm waiting to handle one of the MPC type DOK as soon as possible. The MPC is the most rugged folder I have held, if the model that represents the same features from DOK is as good or better, I'll be carying one as soon as they are available.
Similiar to what CS does with their advertising and claims where people are turned off to the product. I see no reason not to own or carry a CS knife due to their opinions of others or their ad copy no matter how outrageous the claims get over the top.
People are confusing the potential ramifications about their [ DOK ] ad copy with actual case history to date. If and when the day comes when a prosecutor has a field day based on the ad copy on a defendant in a legitimate self defense use with a DOK knife, thats when it becomes reality.
The chances of one carrying a DOK, then using it for self defense where it is confiscated, used at trial, and shown through their ad copy of that product to be nothing more than a killing tool, and the inference and instructions to the jury are such that the persons legitimate actions of self defense are taken into account as to guilt or innocence instead of the knifes name or ad copy, then one may be able to show a cause and effect where the ad copy was detrimental to their outcome with laypeople in a court of law.
That would also mean that the defendant had hired the wrong atty for such case as any good lawyer will establish the facts of the case of self defense with a legitimate folding knife under the local statute [ assuming of course the carrying of such a knife was within the letter of the law to begin with or else all bets are off ].
Companies change their ads all the time for various reasons. If DOK went over the top on their first ads, it is not necesaarily an indication that they knives will continue to be thrust outto the general public the same way in the future.
5 years from now, that ad copy won't be very easily found from old rags ads by any DA without some serious research on their part. They would almost have to be directed to it to find it the longer it goes between the ads and the court action.
Blood grooves on a knife are for the most part useless to begin with and for the most part have always been hyped for something they really do not accomplish in the real world to begin with.
Unless the DA could state to the jury through evidence that some mall ninja spent 250-300.00 based on ad copy to go out and commit this particular crime, there is not going to be any cause and effect established relative mindset on the part of the defendant when the action ocurred.
I'm interested in the knives that become available, I make it a point to note the ad copy of various knives but my decision on the knifes performance/appeal is solely based in hands on with any product. Time will tell if these knives are marketed for the mall ninjas [ who for the most part don't spend 300.00 on a folder ] and are junk or if they are serious tools to rely on.
Thats the real test of the companies products, not the hype most use to one extent or the other to promote their products to as varied group of buyers as possible.
I'm somewhat surprised that Frank let the ads read the way that people are relating, but then it is his company to do with as he wishes. Who am I to say he's right or wrong, I'm not the one with thousands invested in this new venture, he is.
To deny yourself the opportunity to potentially possess a truly rugged dependable folder based on hyped ad copy seems as much over the top as the ads themselves to my thinking.
I'm taking the wait and see approach here. If the knives are rugged, solidly built uber tanks of good materials as I suspect they are at the moment, I'll be in line for one of the first delivered.
I miss the MPC and have waited some time for Frank to get this venture off the ground so that I may purchase one of his new models thats similiar as the MPC continues to be the most rugged folder I have ever owned. That sense of dependability outweighs any ad copy fopah that may have been made.
Brownie