Emerson Calls Bullsh*t

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Lots of companies love to tell you that they don't promote themselves.

Most of the time that is a load of bull. Regardless of how they do, one way or another they all need to promote what they are selling.
 
CafePress, for example. It is often done more because of demand by people already into the Emerson, or other, brand.
 
cevtv said:
Right - but his claim was he spent $0 on advertising......which is true.......
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Hmm, he, or EKI spent money on making those shirts, which were designed for advertisement, hence it's not free for them. So, 0 budget for ads doesn't really apply.
P.S. I don't agree with statement "no knives sent for repairs, equals no defects in manufacturing", using the same logic, one could assert that if no knives were sent for sharpening to EKI, then their knives never dull, which is clearly not the case, their and all other knife manufacturer's knives do dull.
 
Dang it! I have always been an AL MAR fan....but after reading an American maker throw down a challenge like that....I feel obligated to give an Emerson a try. Anybody try out a Gentleman Jim yet?
 
giant1 said:
Lots of companies love to tell you that they don't promote themselves.

Most of the time that is a load of bull. Regardless of how they do, one way or another they all need to promote what they are selling.
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this particular company is telling us that they don't promote themselves on a forum that is designed to promote them! this forum right here is an advertisement. the text next to the forum name even says ""THE #1 HARD USE KNIVES IN THE WORLD™", Emerson Knives is known throughout the industry for uncompromising combat cutlery. Visit their website at http://www.emersonknives.com"
 
misterjuiceman said:
this particular company is telling us that they don't promote themselves on a forum that is designed to promote them! this forum right here is an advertisement. the text next to the forum name even says ""THE #1 HARD USE KNIVES IN THE WORLD™", Emerson Knives is known throughout the industry for uncompromising combat cutlery. Visit their website at http://www.emersonknives.com"
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Wonderful. You refuted a claim Mr. Emerson never made. Read his statement, quoted from the first post in this thread (my highlighting).

Of course he didn't say he never promotes his products. He said he has no ads or advertising budget. For many companies, that's a major expense.

Ernest Emerson said:
Here’s something else unique to Emerson Knives. We haven’t placed any ads in years and we have an advertising budget of 0$. Funny how the other knife companies stand in awe of this. Believe me, we all speak to each other quite frequently. Now, if we don’t advertise and yet are growing every month, how can that happen? It’s because our users are our advertisers. Now, if our knives were so shoddy, weak and sub-standard, I wonder why they keep telling people to buy our knives rather than return them for the myriad of problems they possess.
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While this threads original post, peoples own experiences, and any number of side issues can be argued forever...it boils down to this....

Emerson knives work.

In spite of an occasional problem knife here and there, the positives of EKI knives outweigh the negatives.

A Jeep Wrangler isnt known for being the best built most reliable thing on the road but it is built for a purpose. And there's hardly anything available out there that fulfills that purpose better. Do issues develop with it? Yep. But can it go just about anywhere where 99% of other vehicles cant? Yep.

So I live with it. It gets expensive sometimes...but its worth it for what it allows me to do.

I view EKI knives much the same way. While I havent had ANY issues with mine I recognize that some folks have. But so what. Emerson already has a good warranty program...use it.

- Don't want the uncertainty of not getting a perfect knife, dont buy sight unseen.

- Dont want to deal with the warranty hassle if you so happen to get a rare bad one. Stop buying Emersons.

It's not that difficult.
 
Gator97 said:
Hmm, he, or EKI spent money on making those shirts, which were designed for advertisement, hence it's not free for them. So, 0 budget for ads doesn't really apply.
P.S. I don't agree with statement "no knives sent for repairs, equals no defects in manufacturing", using the same logic, one could assert that if no knives were sent for sharpening to EKI, then their knives never dull, which is clearly not the case, their and all other knife manufacturer's knives do dull.
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I don't understand how EKI uses $0 for ad matters to what we are discussing, which I thought was EKI quality in term of F&F. :confused:

However, I completely agree with what Mr. Gator said. EKI does spend $$$ in ads, and Mr. Emerson logic about "no knives sent = no manufacturing defects" is illogical.

If memory serves, I believe I saw an Emerson ad in the Blade magazine in 2000-ish when their EKI Karambit was coming out. Can anyone verify this ?
 
Esav Benyamin said:
Wonderful. You refuted a claim Mr. Emerson never made. Read his statement, quoted from the first post in this thread (my highlighting).

Of course he didn't say he never promotes his products. He said he has no ads or advertising budget. For many companies, that's a major expense.
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I worded my post the way I did because of what giant1 said, "Lots of companies love to tell you that they don't promote themselves." I think giant1 and I should have used the word advertise instead of promote, since promote doesn't necessary imply that the promoting cost any money.

I consider the t-shirts, this forum, and the forum on USN as ads. Emerson's self-promotion through this forum, and the other, is allowed because he paid to do so.
 
beluga said:
If memory serves, I believe I saw an Emerson ad in the Blade magazine in 2000-ish when their EKI Karambit was coming out. Can anyone verify this ?
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Another strawman. Read my last post:

Originally Posted by Ernest Emerson
Here’s something else unique to Emerson Knives. We haven’t placed any ads in years and we have an advertising budget of 0$.
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I for one own several Emerson knives. I also own a bunch of Emerson T shirts and even have a hat or 2. On my truck I have an Emerson sticker. I've met the man a few times at different shows and have always found him to be happy to just yak about anything. As a cop and martial artist, I actively promote his products every opportunity I get. This argument about self promotion is stupid. The bottom line is his products are great and he's been very successful. I am willing to bet that there are many end users out there just like me who are the best and only real advertisement his company needs.

If you don't like em, you don't have to buy em. This is still America..
 
Wow, lots of heat and smoke in this thread. OK, as someone who doesn't own an Emerson, I get some of my information from BF, some from knife dealers, some from handling knives, etc. Anyway, BF is definitely one source of info I use to determine whether to buy knives. Based on this thread, it appears:

  • Ernest Emerson appears to generally be a really nice guy (his frustration in this thread notwithstanding)
  • Emerson makes hard use knives and supplies the military (very cool)
  • Clearly there are F&F issues with some of his knives (see the photos in this thread). How often this occurs is anyone's guess. Some of these people choose not to send their knife back to Emerson for repair, but either repair it themselves or live with the problems.
  • His post seems to have turned off as many people as given him "atta boy" comments.
So, what does this all mean to me? If I have a choice between a Spyderco, Kershaw, Sebenza, or many other knives and an Emerson, I will probably buy the others for fear of the F&F issues. I shouldn't have to send a brand new knife in to a manufacturer for repair, regardless how great their customer services department is, and especially when it costs in the hundreds. Mr. Emerson could also learn a few customer relations tips from Sal Glesser and A.G. Russell. That's what I take away from this thread - you may disagree, but so be it.

- Mark
 
:thumbup:
Mark J said:
Wow, lots of heat and smoke in this thread. OK, as someone who doesn't own an Emerson, I get some of my information from BF, some from knife dealers, some from handling knives, etc. Anyway, BF is definitely one source of info I use to determine whether to buy knives. Based on this thread, it appears:

  • Ernest Emerson appears to generally be a really nice guy (his frustration in this thread notwithstanding)
  • Emerson makes hard use knives and supplies the military (very cool)
  • Clearly there are F&F issues with some of his knives (see the photos in this thread). How often this occurs is anyone's guess. Some of these people choose not to send their knife back to Emerson for repair, but either repair it themselves or live with the problems.
  • His post seems to have turned off as many people as given him "atta boy" comments.
So, what does this all mean to me? If I have a choice between a Spyderco, Kershaw, Sebenza, or many other knives and an Emerson, I will probably buy the others for fear of the F&F issues. I shouldn't have to send a brand new knife in to a manufacturer for repair, regardless how great their customer services department is, and especially when it costs in the hundreds. Mr. Emerson could also learn a few customer relations tips from Sal Glesser and A.G. Russell. That's what I take away from this thread - you may disagree, but so be it.

- Mark
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If Mr. Emerson posts an angry thread because of all the Anti-Emerson hate - your not making it any better by adding more posts about how you hate Emerson.

I had a lock bar issue with my cqc-13 once, They Fixed It.

Both my cqc-13 and cqc-7a work flawlessly, i use the 7a every day

note - Whats with people claiming that the pivot comes loose? Ever heard of Lock Tight?!?!?
 
Come on, Esav, cut it out, man! Yer ruinin' everybody's fun! :p

* * *

Man, 12 days, 12 pages, 200+ posts, and folks are still bickering over this stuff. The point is made, from both sides. With all due respect to all sides, time to let this thread out to pasture, IMHO.

~Chris

ps - I still stand by my CQC-10, and the only change I'd make is a different back spacer material. But that's just me.
 
orca8589 said:
ps - I still stand by my CQC-10, and the only change I'd make is a different back spacer material. But that's just me.
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how come you don't like the backspacer material? and what would you prefer as a backspacer material? (sorry for slightly changing the topic)
 
misterjuiceman said:
how come you don't like the backspacer material? and what would you prefer as a backspacer material? (sorry for slightly changing the topic)
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i believe it is nylon, and has an inconsistent texture.

i would prefer g10 or even aluminum. ti would be best.
 
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