Emerson Calls Bullsh*t

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FEDKNIFELOVER said:
I still carry my Benchmade/Emerson 970. I bought it new in the mid 90's. I love it!

I will mention this to everyone, take a look at a Strider production knife and then take a look at an Emerson. Compare the prices and then compare what you get for the money. Even with Emersons being not perfectly put together, I believe they are still the better buy and bargain. Remember, you buy an Emerson for the functionality over the form. At the end of the day, you can always get a Spyderco, Benchmade, or Al Mar, (all great quality knives) but you won't get the unique blade designs or the grind that Emerson has.

Sean L.
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from what I've heard, most of the things in this thread could be said about Strider, but I personally haven't had a bad experience with either.
 
cevtv said:
Here's a thought - don't buy them if you are gonna bitch about them later. Buy another brand that makes you happy. No one else cares.
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I have read through two different threads and your aggressive post's just pop up every where. Why don't you stop drinking red cordial for a while you silly little boy.

You're starting to sound like an Emerson "mini me".............

Has it occurred to you that no one gives a toss about what you may have to say.
 
cevtv said:
Where did you buy it? Not direct from Emerson. There is NO WAY it was "dull" from the factory.....gonna have to call BS on that. If it was from a dealer, I'll bet is was used and returned, then sold to you as new.
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Have to agree with that..I have owned at least 8 emersons over the years and every single one was a lightsaber out of the box. And every single one was perfect with no QC issues at all. I am scouting around for more of them.
 
Ernest Emerson said:
Here’s something else unique to Emerson Knives. We haven’t placed any ads in years and we have an advertising budget of 0$. Funny how the other knife companies stand in awe of this. Believe me, we all speak to each other quite frequently. Now, if we don’t advertise and yet are growing every month, how can that happen?
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I find that Emerson does advertise via their clothing. I read on one post that they have either the largest clothing line of any knife manufacturer or that they sell more clothes than knives.
 
Wunderbar said:
I find that Emerson does advertise via their clothing. I read on one post that they have either the largest clothing line of any knife manufacturer or that they sell more clothes than knives.
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yep, and I'd also consider this forum, and the one on USN as advertisement.
 
Wunderbar said:
I find that Emerson does advertise via their clothing. I read on one post that they have either the largest clothing line of any knife manufacturer or that they sell more clothes than knives.
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What the man said is true....They haven't placed any ads, and selling shirts is not an advertising budget. Many companies sell shirts - so what?
 
giant1 said:
I have read through two different threads and your aggressive post's just pop up every where. Why don't you stop drinking red cordial for a while you silly little boy.

You're starting to sound like an Emerson "mini me".............

Has it occurred to you that no one gives a toss about what you may have to say.
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Typical BF response. If I disagree, I'm a "fanboy". I don't really give a **** if you care what I have to say. Anybody who is bashing Emerson can say whatever they want, but I can't because I'm NOT bashing? Yeah, OK.....Don't like what I'm saying, then don't read my posts. :rolleyes:
 
On the sharpness comment. I own over 20 Emersons, both customs and productions. I got an early CQC-15 that did indeed come rather dull. I don't order from Emerson directly, but did acquire it from a well respected dealer and it was NIB. I was told I'd have pay to have it sharpened. I got satisfaction via the original dealer instead. So yea, I do have a slight issue with his warranty and associated fees in most cases.
I've also had several knives arrive with horrible grind marks, tang burns and very sloppy locks. I again got satisfaction from the original dealer/seller rather than deal with Emerson and possibly having to put out $15 to remedy a knife that should have been 100% from the start.
On the quality control level, I have Emersons that show the whole spectrum of quality. From 1998 vintage ones up to today, there is indeed a variety in the quality of workmanship in the production line. Most of my customs are 100% though, except for one CQC-8 where the locking side isn't 100% flush fit on the spine. I've also managed to wear out quite a few liner locks as well over the years and paid the price to have them refurbed. Overall I love the knives, style, feel, etc, but I've moved on to other locking systems and makers now. I'd never sell my Emersons, but I'll also not buy anymore.
 
cevtv said:
They haven't placed any ads, and selling shirts is not an advertising budget. Many companies sell shirts - so what?
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Placing their logo on a shirt and other apparel is ad placement. That's the reason those shirts are made and sold.
There's nothing wrong with advertisement in general, and it can be done in many different ways, including free advertisement.
 
cevtv said:
What the man said is true....They haven't placed any ads, and selling shirts is not an advertising budget. Many companies sell shirts - so what?
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Seeing that you have no marketing experience, yes clothing is one tool used in the marketing world. Just like that marquie on your car from the dealer that you bought it from. You've been advertising for them and you didn't even notice. You just learned something new today.;) If there is anything else that I can school you in, just let me know.
 
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Wunderbar said:
Seeing that you have no marketing experience, yes clothing is one tool used in the marketing world. Just like that marquie on your car from the dealer that you bought it from. You've been advertising for them and you didn't even notice. You just learned something new today.;) If there is anything else that I can school you in, just let me know.
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the first thing I did when I bought my car was take off the dealer's license plate frame :)
 
Wunderbar said:
Seeing that you have no marketing experience, yes clothing is one tool used in the marketing world. Just like that marquie on your car from the dealer that you bought it from. You've been advertising for them and you didn't even notice. You just learned something new today.;) If there is anything else that I can school you in, just let me know.
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Once again, typical....you are twisting what he said to suit yourself. Go find me an Emerson ad, in print, anywhere.
 
Gator97 said:
Placing their logo on a shirt and other apparel is ad placement. That's the reason those shirts are made and sold.
There's nothing wrong with advertisement in general, and it can be done in many different ways, including free advertisement.
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Right - but his claim was he spent $0 on advertising......which is true.......
 
cevtv said:
Right - but his claim was he spent $0 on advertising......which is NOT true.......
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You left a word out............

I can see you are a bit slow to pick things up, but that's OK we are here to help.

UNLESS Emerson got the T shirts done for free, he spent money on marketing / advertising.
 
How about if he authorized a third party to print and sell them?

He didn't spend any money if he came out ahead in any case.
 
Esav Benyamin said:
How about if he authorized a third party to print and sell them?

He didn't spend any money if he came out ahead in any case.
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Well that begs the question.....

Why would he authorise a third party to use his logo / trademark?

My answer is going to be: for promotional purposes. He knows that it will be an effective way of getting his brand name out there
 
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