Emersons Sales vs ZT Emersons

[Quiet]

There's definitely some ignorance there about Emerson's customer base. By the way, I only own 1 Emerson, yet own many Kershaw's, ZT's, and Spyderco's. I'm hardly a fanboy. Just really find it funny how much you've gone out of your way to belittle those that buy and use their blades. You're the one that obviously biased.

Anyways, enjoy those Emerson designs you got on preorder

Hey man, I haven't belittled anyone. If you're offended by my observations, whelp, not a whole I can do (or care to) do about that. I just can't really think of many other reasons why people would buy Emersons. Let's see, better steel, fit, and finish, and handle designs which are just as ergonomic available from multiple other brands...so what's left? Oh, oh right. Well, THESE knives are made for SEAL SWAT Brit SAS COMBAT, PAL. Mmmmmm spec ops SEAL SWAT Delta operators! Gotta get me some of that.

You know the most amusing thing? I personally know two currently serving SEAL team members. I shot both of 'em a message last night to ask about Emersons. I've had one response so far. Neither he, nor anyone he can recall off the top of his head uses Emerson knives. I couldn't help but laugh. I'll let you know when my other bud responds.

By the way? I DO have those two Emerson designs on preorder, because I am curious to see how that bottle opener on the top of the blade will work. Oh, sorry, "wave" feature. Personally, I'm an auto assist or non-assist guy. I had an old Cold Steel folder that had that wave feature and I thought it was crap. I understand many people like it, so that's cool. It's just not for me. But, that said, a bottle opener will be very useful!

In any case, I felt more comfortable giving my money to Kershaw for some cheap Chinese knives than I would have to Emerson, who's selling knives based entirely on "OMG SEAL SPEC OPS!" hype. And I don't even like using that word! Makes me feel dirty.

 

[sh00ter01]

This

Hey man, I haven't belittled anyone.

Then followed closely by this

I just can't really think of many other reasons why people would buy Emersons. Let's see, better steel, fit, and finish, and handle designs which are just as ergonomic available from multiple other brands...so what's left? Oh, oh right. Well, THESE knives are made for SEAL SWAT Brit SAS COMBAT, PAL. Mmmmmm spec ops SEAL SWAT Delta operators! Gotta get me some of that.

You know the most amusing thing? I personally know two currently serving SEAL team members. I shot both of 'em a message last night to ask about Emersons. I've had one response so far. Neither he, nor anyone he can recall off the top of his head uses Emerson knives. I couldn't help but laugh. I'll let you know when my other bud responds.

So? Why does this even matter? Does it affect the average end user at all that the model in their pocket may or may not be currently also in the pockets of SEAL(s) at any given time? Does it make their knife dull quicker even if no Pararescue has one in his kit? Does it make the knife less ergonomic because it's not standard issue SAS?

 

[Quiet]

So? Why does this even matter? Does it affect the average end user at all that the model in their pocket may or may not be currently also in the pockets of SEAL(s) at any given time? Does it make their knife dull quicker even if no Pararescue has one in his kit? Does it make the knife less ergonomic because it's not standard issue SAS?

Look man, I know people who have Emersons. One dipwad here at work, came up to me a few weeks ago to show me his shiny new Emerson CQC-6 (I think, I don't know the whole line) and was like "Dude! Check THIS out (whips out the knife)! Same knife as the SEALs are using, bro!" All I could do is facepalm. Yet another one, sold on the marketing copy. I guess that's why I don't like Emerson products. Despite what several of you are claiming here about me generalizing about Emerson customers, in MY personal experience, I'm spot on. People buy into the hype of having a knife that they think DEVGRU is issuing out to people. I disagree with that, and think it's ridiculous.

And by the way? You should have seen guy's new knife. Uneven grind, blade wasn't centered; I just wasn't impressed. And while I'm examining it, guy's like "Dude, be careful, people have been killed with those." I laughed, handed it back, told him "Sweet blade, bruh" and went back to eating my lunch. You just can't help some people.

 

[sh00ter01]

Look man, I know people who have Emersons. One dipwad here at work, came up to me a few weeks ago to show me his shiny new Emerson CQC-6 (I think, I don't know the whole line) and was like "Dude! Check THIS out (whips out the knife)! Same knife as the SEALs are using, bro!" All I could do is facepalm. Yet another one, sold on the marketing copy. I guess that's why I don't like Emerson products. Despite what several of you are claiming here about me generalizing about Emerson customers, in MY personal experience, I'm spot on. People buy into the hype of having a knife that they think DEVGRU is issuing out to people. I disagree with that, and think it's ridiculous.

And by the way? You should have seen guy's new knife. Uneven grind, blade wasn't centered; I just wasn't impressed. And while I'm examining it, guy's like "Dude, be careful, people have been killed with those." I laughed, handed it back, told him "Sweet blade, bruh" and went back to eating my lunch. You just can't help some people.

Alright, I can see what you're saying about individuals like that. They definitely make you facepalm, BUT you run into those guys in every industry and market. There's a huge number of them in the firearms world too, but if I was to make a sweeping generalization along the lines of 'all AR-15 owners are wannabe operators', I'd just be plain wrong. Just as wrong as if I made the statement about knives; regardless of my actual limited real world experience with their buyers/users.

 

[grownstar]

Look man, I know people who have Emersons. One dipwad here at work, came up to me a few weeks ago to show me his shiny new Emerson CQC-6 (I think, I don't know the whole line) and was like "Dude! Check THIS out (whips out the knife)! Same knife as the SEALs are using, bro!" All I could do is facepalm. Yet another one, sold on the marketing copy. I guess that's why I don't like Emerson products. Despite what several of you are claiming here about me generalizing about Emerson customers, in MY personal experience, I'm spot on. People buy into the hype of having a knife that they think DEVGRU is issuing out to people. I disagree with that, and think it's ridiculous.

And by the way? You should have seen guy's new knife. Uneven grind, blade wasn't centered; I just wasn't impressed. And while I'm examining it, guy's like "Dude, be careful, people have been killed with those." I laughed, handed it back, told him "Sweet blade, bruh" and went back to eating my lunch. You just can't help some people.

After reading your comments, I've decided that I'm sharpening up my Mini-Commander and comin' after you, breh! Yeah, I said breh!

 

[rororo64]

What if people just like the design? I do not own any Emersons, however I can see the appeal of them... I do know a few people(all superintendants) who have them, but had not bought them because of marketing(knew nothing about that SEAL stuff) but because they like the design and the wave feature. If people like it, and it does what it's supposed to do(cut stuff), why care what they are carrying? Not everybody is a knifeknut...

 

[Quiet]

Alright, I can see what you're saying about individuals like that. They definitely make you facepalm, BUT you run into those guys in every industry and market. There's a huge number of them in the firearms world too, but if I was to make a sweeping generalization along the lines of 'all AR-15 owners are wannabe operators', I'd just be plain wrong. Just as wrong as if I made the statement about knives; regardless of my actual limited real world experience with their buyers/users.

But that's just it, I'm only talking about Emerson, not other knife companies/brand offshoots. Emerson is the only one I can think of which markets their products primarily based on statements to the effect of "Navy SEALs and British SAS units use our knives, so you should too, because it will make you cool like them." Even TOPS (which in the interest of fairness, I've also made fun of here in the past) at least cuts their "Designed by spec ops commando badasses!" schtick at least some of the time with their camp/outdoor knives. Emerson's page, though? It's like every reason that people ever made fun of Soldier of Fortune magazine, all rolled into one product line. That's actually pretty funny if you think about it.

After reading your comments, I've decided that I'm sharpening up my Mini-Commander and comin' after you, breh! Yeah, I said breh!

Mini-Commander? I'm going to go check out what Emerson's page says about that model. Ten bucks says it's the favored knife of Delta Force.

 

[Quiet]

BAHAHAHAAAHAHAAHAAHHA

Ok, I was wrong, it's not Delta, it's SEALs and NATO counter-terror units. Oh, and "European Military strike teams". Oh, and "U.S. Navy SEAL teams for issue to special units within the Naval Special Forces Units" LMAO Dude, this is hilarious!! SEALs ARE Naval special forces units!


Come on, you guys cannot read this ish with a straight face. Right? Guys? LOL SEALs!

"The Commander knife-battle tested and proven-incorporates some of the most advanced ergonomics ever featured on a folding knife. The knife, already in use with elite armed forces, European Military strike teams and NATO Counter-Terrorist units throughout the world was chosen by the U.S. Navy SEAL teams for issue to special units within the Naval Special Forces Units. Because of its ruggedness, it has become a favorite of hunters, outdoorsmen and adventurers the world over. It features the patented “wave shaped opening feature” with Dragon’s Teeth™ serrations."

 

[grownstar]

Looks like you owe me 10 bucks, Quiet

In all seriousness, I do own 1 Emerson and am happy with it. But I'm definitely not blind to their marketing strategy.

 

[rororo64]

Dragon's teeth you say? Shame it doesn't compare to my uber knife with the Kraken's fangs serrations

 

[Quiet]

Huh, I seem not to be able to post further in this thread.

Good times!

 

[stabman]

Hey man, I haven't belittled anyone. If you're offended by my observations, whelp, not a whole I can do (or care to) do about that. I just can't really think of many other reasons why people would buy Emersons. Let's see, better steel, fit, and finish, and handle designs which are just as ergonomic available from multiple other brands...so what's left? Oh, oh right. Well, THESE knives are made for SEAL SWAT Brit SAS COMBAT, PAL. Mmmmmm spec ops SEAL SWAT Delta operators! Gotta get me some of that.

Get off that high horse...you might hit your head going through a door...

I recently bought an Emerson because I like the design.
I have dozens and dozens of knives, by many makers, production and custom; I just buy what I feel like at the time.
I happen to like the CQC-8 design, and I'm sure it will do just fine for opening boxes, cutting sandwiches, wood-working, and all my other "tactical" uses.

 

[Gavin S.]

Huh, I seem not to be able to post further in this thread.

Is your username meant to be ironic or is it just what you wish people of differing opinions would be?

 

[Quiet]

Is your username meant to be ironic or is it just what you wish people of differing opinions would be?

I am unconcerned with dissenting opinions, although my views on Emerson certainly seen to have others wanting ME to pipe down. LOL

 

[Quiet]

Well, posting from a different IP still works. Sweet.

 

[stabman]

I am unconcerned with dissenting opinions, although my views on Emerson certainly seen to have others wanting ME to pipe down. LOL

Nah, go ahead and preach on.
It's your opinion, and that's fine.
Just realize that there's a wide range of other opinions, and that pigeon-holing thousands of people into one tiny category is likely to be a logical failure, and a poor approximation of the truth.

 

[Quiet]

Get off that high horse...you might hit your head going through a door...

I recently bought an Emerson because I like the design.
I have dozens and dozens of knives, by many makers, production and custom; I just buy what I feel like at the time.
I happen to like the CQC-8 design, and I'm sure it will do just fine for opening boxes, cutting sandwiches, wood-working, and all my other "tactical" uses.

Ah yes, a high horse for calling out a company for its patently ridiculous marketing strategy. Sure! :thumbup:

 

[stabman]

Ah yes, a high horse for calling out a company for its patently ridiculous marketing strategy. Sure! :thumbup:

It isn't ridiculous; it sells knives.
Thousands and thousands of knives.
Since the entire point of marketing is to sell one's product, it is quite odd to consider a strategy which does so ridiculous.

 

[Quiet]

Nah, go ahead and preach on.
It's your opinion, and that's fine.
Just realize that there's a wide range of other opinions, and that pigeon-holing thousands of people into one tiny category is likely to be a logical failure, and a poor approximation of the truth.

I am accepting of the fact that there are always outliers to every generalization. What I don't understand is why people are upset by a generalization I've made. Who cares what I think? From the responses I've seen, what that tells me is that my observation has touched a nerve. Quick, cue the instant denials!

For every member here who has purchased an Emerson because he/she "likes the design and/or ergonomics", I maintain that there are plenty of OTHER people who fully uphold my generalization, and have bought Emersons because they think owning a knife that they believe Navy SEALs or other elite tactical operations groups use, makes them cool.

It isn't ridiculous; it sells knives.
Thousands and thousands of knives.
Since the entire point of marketing is to sell one's product, it is quite odd to consider a strategy which does so ridiculous.

Who knows, maybe I AM the idiot, for disliking a marketing strategy that's clearly effective.

Hell, think of how many Impalas (a completely worthless car) GM sold as a result of NASCAR.

 

[stabman]

For every member here who has purchased an Emerson because he/she "likes the design and/or ergonomics", I maintain that there are plenty of OTHER people who fully uphold my generalization, and have bought Emersons because they think owning a knife that they believe Navy SEALs or other elite tactical operations groups use, makes them cool.

Seeing as I've known folks who had to have everything they own be "Mil-Spec", I believe you are likely correct on that.