- Joined
- Dec 27, 2013
- Messages
- 10,020
"LOL." Almost certainly greater than your own. ""
Wow, that's pretty hurtfu. Actually, I've had great success in what I set out to accomplish.
Since you seem to have completely missed my point, I'll make it blunt: Cold Steel made money by making good knives people want. It was a knife company and specialized in knives. That was their "success."
The investment firm's definition of "success" is more like, "Squeeze as much profit from this brand name as mathematically possible while spending as little as possible and assuming the least risk." This has happened to many companies, and it almost universally means rebranding crappy products and selling for max profit by riding on hard-won brand name recognition that was created from years of quality. This isn't a mystery. You might actually be unaware of this phenomenon, but I think you're just pretending to be ignorant.
It has happened a lot and the Cold Steel fans' fears of this happening to the company -oops, now the brand name- is not unfounded.
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