An astute set of challenge questions from Tai Goo
Based on my annoyingly long experience in the 'Arts'...
"What makes a Legend Most?" seems to depend on the following:
1) Authentic connoisseurship and curatorship. When the combined efforts of a brand or author's paying 'followers' (AKA patrons) and subject matter experts or curators 'agree' on that person's rank, then their work achieves a certain status on the hierachical totem pole. Over the longer span of time, this ranking can shift or be solidified. Will any musician ever achieve the subliminal rank reached by Mozart? Will any inventor trump Leonardo Da Vinci? Only time will tell
2) Intensity of Media hype at the strategic moment. Canvassing support 'when the iron is hottest' and striking ones brand image indelibly into the steel of the community's media channels is a very, very good method for achieving fame! Again, to allude to the art history. Georges Braque -a fine contenmporary of Pablo Picasso's, never achieved the same level of fame as the latter in the Cubist school. Whereas Braque was demure and his palette, subued hues of earth tones, Picasso painted with bold and easier to reproduce colors - This not only made Picasso the darling of curators and dealers, but of book publishers as well! More books sold > greater notoriety> greater fame > higher valuation of works> More books etc ... you get the picture
3) Value and Durability of the artist's brand (AKA Brand Equity)
Genius endures. What more need I say than that? It simply does! Someday, someone will come up with a software program that maps an artists profile and rates their fame and endurance on a metric scale. Whomsoever composes that- will become filthy rich!