I posted the following reply in another thread, but I think I will copy it here as well, because I feel that it's relevant.
I really appreciate this comment. As a representative of Kershaw/ZT, I don't necessarily want to point at other brands, but I think it's important to keep things in perspective. If you look at other products on the market with similar materials (stainless damascus, carbon fiber, 3D machining), you gain a little more perspective on why this knife costs what it does. These kind of materials are expensive to procure and to process. I sincerely feel that the MSRP of these knives are appropriate for the level of materials and the effort it takes to produce them.
At the same time, I can empathize with every person that has a hard time paying that much for a knife - I've been there myself. I remember when I had a hard time paying even $100 for a knife. However, even before I worked for Kershaw, I felt like this company provided a huge amount of bang for your buck. We've produced a lot of great knives like the ZT0300, the Speedform, the Volt, the Tilt, Zt 0550 and now the ZT 0560, at price points in the realm of $300 MSRP. People have generally felt that these products were a great value for the price, and I think the 0777 will be no different. It may cost more, but you are getting something extra for that added cost.