this is the target market for this folding ax:
Yuppie family goes Sport Ute camping on a long weekend in the summer. They will load up their ute, go to Starbucks and get their Lattes or double tall cappuccino's. drive to the State Park campground with their 1.5 children and their lil yapyap purse dog. They will unpack their sport ute of all its iShiny things, the 12V coffee maker, microwave, tv, radio, DVD, air conditioner, mini fridge, the latest tent that the Jones have too, lawn chairs, string lights, the video game console and the i-pods and all new fishing gear from walmart. The 1.5 kids will go fishing off the dock, tuned into their video games and iPods. The young yuppies will kick back over Corona beer, after spraying on their fake tans. He will unpack his new ax "look honey, look how small it is" he exclaims. "yes dear, i know how small it is" she says, all the while thinking about the Jumbo that the tanned young lifeguard down the beach is packing. He will unfold his ax, marveling at how cool and badass it is, maybe try chopping some wood for a bit. His ExerFit toned muscles will rapidly tire out trying to split a cedar shingle. He will fold up the ax, put it back in the leased sport ute ,w here it will pretty much remain for the rest of the year.