The simple fact of the matter is, Victorinox makes darn near perfect knives in the number they do, because they do have the most automated knife factory in the world. Modern CNC machines are capable of turning out spot on production components at exact specs. Back when Leatherman first came out, Victorinox made a choice, and spent a record amount of profit back into the company in new machining technology. They bought the absolute latest in CNC equipment, capable of very high spindle speeds and feed rates. This allowed them to make even more SAK at a lower cost. Theey make around 35 to 40 million knives a year. The second most automated knife factory in the world is Opinel. Opinel makes about 15 million knives a year.
American business model unfortunately does not allow for this. Schrade, Camillus, and all the other now defunct American knife companies that are history, made the choice to just leep doing what they did, with no modernization. When I saw the photo's of the equipment being carried out of the Camillus factory, I was shocked. They had machines that were at home in a 1940's wrought iron works. Pitiful, and 30 to 40 years out of date. Some of the new Schrade knives I looked at in the last year or two before they went under, could only be described as junk turned out by throwing together any parts laying around, good or not.
Victorinox, and the Elsner family that runs it, had the good sense and business foresight to look where the the market and they were going. They have not practiced any unfair business practice, aside from spending a great deal of money keeping up their factory to modern standards of 21st century production. You don't have a successful company in business since 1890, 123 years, and have a world wide reputation for a reliable product, by making blades that roll over from "stroking a soft kitten" or tools that don't work. You can call it branding or whatever you want, but you can't fool that many people all over the world for over a century by hyping a poor product. The Duck rule applies here. If they are making millions and millions of knives a year, and selling them in most countries in the world, are millions and millions of people that stupid for buying them? If it has a big rep as a great tool, and millions of people a year are scarfing them up, and it's one of the most popular item for sportsmen, soldiers, and everyday people from all walks of life, it must be pretty good. It quacks, therefor it must be.
Nothing is perfect. Yes, sometimes the scales on a SAK pop off. They are snap on scales, and some people do not know that. They are actually meant to be easily replaced by the owner. You can buy new scales in different colors, and even glow in the dark one to snap on whatever SAK you have. If a scale does pop off, a dab of Goop fixes it. Goop is the recommended fix they recommend. But in all the decades now I've had just one pop off. Karen had the scale on one of her little classics come off from being banged around on her keyring, and a drop of Goop has fixed it for two years now. So, that addresses the scale issue.
Name me any other knife/tool that I can fly anywhere in the U.S., if not the world, land and buy one at the first big store I come to for the price of a fast food lunch or a few beers, use the heck out of, knowing it will be razor sharp out of the box, and just give it away when I leave? Leatherman is too expensive to think about tossing it when done. There is no alternative choice. Victorinox has nailed down a market nitch that they rule. More power to them. The fact that they are so predictable in a world of mediocre products is amazing. If you don't like them because they aren't your cup of tea, so be it. But to go on about how they are branded, inferior and bottom of the heap is just ridiculous in the face of the world wide acceptance of them as a benchmark of quality.
Carl.