NP. Good fun and all.
Honestly, you smiled a bit with the "soft kittens" comment, right?
We (and I include myself in this) aren't fools duped by branding but at the same time, denying that it's "in the very air we breath" seems equally problematic.
I'll try not to hijack your thread. Really. I recognize that I'm on odd duck. I've worked most of my career in as an engineer (different field than materials) and have served time working in marketing organizations (it only hurts for a second when they rip out your soul). I know I come across as either overly blunt about object (the engineer) or obtuse (the marketing influence).
As an engineer, I recognize both engineering/design flaws and manufacturing/QA flaws. The first asks, "Are the specs correct for the task?" and the second, "Was the produced item up to spec?"
If you want to keep the discussion on the second only, that is fine. As I've said above, I agree with the thrust of the question. Victorinox has amazingly few production flaws and amazingly good QC.
But, when I sit trying to sharpen a friend's SAK and am struggling to hone off the stubborn wire edge, the engineer in me considers the soft steel a defect. It's a design defect, not a manufacturing defect. But it's definitely a defect imo. I think Stitch has it right. I really should just hand my friends one of those cheap roller rod sharpeners and send them on their way.
I bought a few for me and my wife early on. After that the one's I've gotten have been gifts either from family or business give-aways. I've probably purchases as many Victorinox knives as any single brand, mostly for friends and family as gifts for backpacking (a passion of mine). As you correctly noted, it's really the only camper pattern knife on the market today and easily recognized by the receiver, so it's a safe bet. I get frustrated at the nail breaker pulls on many of them (noted in my earlier posts) but a) I won't be carrying it and b) I know it's unlikely the person I'm giving it to will ever use awl bit or whatever tool is jammed up.
As for destroying Classics... I've said repeatedly (no exaggeration) that I get about 18 months out of them. Scales fall off. Main blades loosen. Scissor springs fail. Tweezers and toothpick eject randomly. I miss the latter. Note... My problem probably is that I *use* the Classic when I carry it. Never once had a Micra fail in any way though. Victorinox may have better QC but Leatherman has superior design.
IMO, the "toys" in the Victorinox line aren't the Classic (standard lobster, really) but the 4 or more spring contraptions with loads of tools on them.
I agree with you that a Leatherman style multitool is a lousy knife. IMO, the same applies to SAKs like the Ranger pictured above for the same reasons - the ergonomics become so compromised it's hard to use the knife blade well.
IMO, the equal end knife platform just can't support that many small tools in a useable manner and the folding pliers frame becomes better.
There's actually a phrase I hear regularly in my work as an engineer (not from me). It goes something like this... "That product is like a Swiss Army Knife." When this is said in the engineering circles I work in, it's not a compliment. It means the product has been stuffed with too many silly features none of which work particularly well. Speaking as an engineer, the QC at that point doesn't matter. The design is flawed.
I wouldn't use the phrase "deluding themselves" on this point. And I do think the point bears making in this thread.
Two stories...
1) In another non-knife forum, we got talking about knives and a guy who graduated from the Rhode Island School of Design and then went on to a notable career designing skiing and mountaineering equipment said the following about knives. He said he had a theory that the favorite knives of a country reveal something of their character. He said something along the lines of...
"The Mora is elegant and practical, just like the Swedes. The Opinel is beautiful but dangerous and good with cheese, just like the French. And the Buck 110 is big, brash and capable of skinning a deer, or at least pretending that you might."
That "pretending that you might" quip is spot on. The marketing folks will tell us that mostly what we sell to people is a dream of who people want to be or to become. That's why I feel safe in giving SAKs to friends getting into hiking. It's sort of a cultural icon of being a hiker. I do this full well knowing that the knife will spend almost all of it's time in storage with other underused hiking gear and that it will deliver the primary use of a blade if/when called upon but more importantly, I know the person will feel assured that they are capable of doing the hiking equivalent of skinning a deer (even though they probably won't).
2) Paraphrasing Pirsig in "Zen and the Art of Motorcycle Maintenance", quality is that which produces peace of mind among the user. SAKs produce incredible levels of "peace of mind". That's why I give them as gifts, despite my (engineer's) opinion on them.
And yes, I think the cultural icon status influence how people perceive the question of "defects" that you've raised. Victorinox has pretty much cornered the market on the camper pattern at this point and yes, they have nearly flawless QC. These things are related but it's more complicated than saying, as some here have, that Victorinox has cornered this niche due to superior technology.
Last thing... I recently gifted Wegner Highlanders to my wife and daughter for the upcoming hiking season.
I did this knowing that if we need to trim some moleskin to handle a blister on the trail, they will ask for my Leatherman Squirt for the scissors. And I know when it comes time to cut summer sausage or spread peanut butter, they will end up asking me for my Opinel. But neither of them want to carry 2 knives and both of them have more peace of mind with an SAK because and SAK is the expected thing.
I may go on and on and on and on on internet forums but I'm smart enough to give those close to me what will make them happiest. They're not dupes.