I'm sorry, what? You seem to have it backwards. GEC is the brand that has a huge following, whereas the knives they've made for other brands often don't sell out until it becomes widely known that GEC made them. Proof? Those Remington bullet knives they did. Those sat on shelves for quite awhile, the reason? They didn't say GEC on them. Also, a couple of years ago, the Maher & Grosh #35 drop was overshadowed by the GEC Beer & Sausage knives. The B&S knives sold super fast, whereas the M&G knives actually sat for a bit.
So, a ton of people know "what is a GEC knife". The brand is anything but diluted.