Eric Isaacson said:
Conversly a single update to the site would help many people. An email reply only helps one person.
Before I go any further a little perspective.
Been doing web stuff for around 10 years plus. I.e. nearly as long as there has been a web, I have been workign with it. Everything from answering "my internet is broken" phone support to writing and adminsitering all sorts of online systems, including some pretty big online services. So I sort of feel like I am qualified to comment on the web and web users/consumers.
- I'm not sure how you (Eric) are connected with that.
I don't want to disrepect you or the companies, but I KNOW (absolutely positively KNOW) that the way the SRKW and bBusse sites are at the moment and have been for months is going to turn away all but the most perisitant potential customers, and even some peristant people who just don't know how you guys operate.
Eric it's great you do answer the forums and emails quickly, but if the sites were up to date, you probably would not need to answer so many questions.
My bet is that many questions are fundamentally the same, how and when can I order, why when I click on Battle Rat do I get to a page to order Rat Trap, when knives be available again, etc.
In any case your quick an timely replies won't help most people. Most people won't bother to ask, they will just click on some competitors "add to cart" button. That is just the way the web is. People are impatient, and want things to just work. If your site doesn't just work or work the way they think it should, or at least make it very obvious very quickly whatis going on, then most people will simply go elsewhere.
Sucking at computers is in my opinion a poor excuse for not updating a website.
I have said it to people who pay my wages (my clients) and I will say it to you. It's not that I don't understand how difficult it can be, it's just that I know it does not have to be difficult and painful and in fact should be quite easy. What is sometimes difficult is for the average website owner/online store oeprator to know that it should not be hard.
But now you know. I'm telling you. Updating your site should not be hard.
I suck at making knives, but that is no excuse for me not to use a knife.
I still cut stuff every day and I do a good job cutting stuff.
I just buy my knives from someone who does not suck at making knives.
Similarly if you obtain the services of an IT/web professional, then updating your site(s) should be easyand fiarly quick.
A well designed modern site, should make updating it as easy as posting to these forums.
The biggest problem should be working out what you want to say and how to say it, followed by spellchecking, i.e. copy writing and taking the photos.
i.e. you should simply need to fill out a form to add/delete or edit the content, once the site is set up.
If it is harder than that for you then I suggest you would be well served engaging the services of a competant and honest web/IT person, because your current person has given you bad advice (or maybe you have ignored it).
The software required is not expensive (though paying someone to customise it, if you want to change it a lot can be pricey).
You can get software to do this for free (though you still probably need someone to set it up for you), or you can buy software.
You can buy very good online store software for around $700USD.
I believe Q has offered to fix the sites for payment in kind, and I would happily make the same offer if Q had not done so already.
Seriously it should be a one off investment and I imagine it would save you a lot of time answering the same few questions over and over, as well as sending a message to your customers (both potential and realised).
That message would be that SRKW is an organisation that respects it's customers and cares enough not to waste their time, or to make them jump through hoops to get really basic information.
I imagine that for evey one who asks you a question several more people will just turn away and go elsewhere.
Typically most potenetial consumers will not join a forum - it is a lot of trouble when all you want to do is click the "buy me" button. I can almost garauntee you that most potential customers won't think about joining a forum to get product/ordering info.
They will instead, foolishly, but understandably click on the link that says "Place Order". If they are wondering why when they click on the BattleRat link they end up on page to buy Rat Trap, they are very likely to look at the "FAQ" page, but not at all likely to click the "Rat Chat" link.
simple.
There are other reasons for this too, the main one being that very few retailers do most of their business in their forums, so generally speaking if you know the web well, you kow that it is normally a waste of time to ask questions in aforum and expect useful answers from someone within the company.
In these respects the SRKW and the Busse sites are very counter intuitive and I am positve fail a lot more users than they help.
In other words the way you do things "around here" is not the way the rest of the web and other web retailers do things, which means most people will have problems with your site, because they are used to sites and purchasing/information mechanisms that work like the other 99.999% of online stores.
And the web being what it is, you probably won't be told about it by the vast majority.
They'll just go to
www.coldsteel.com, or wherever, where they can buy a knife and where the site works as expected.
That's fine I guess while you are having problems keeping up with demand, but if your supply situtation ever gets better, you may well find that your sales are hindered by your site(s).