I’d work for Emerson.
I’d definitely cut down on the more outdoor focused knives in the lineup. Emerson knives are sold out on pretty much every online retailer with the exception of the outdoor focused knives like the Appalachian, Market Skinner, and Rendezvous. Emerson began as a tactical knife maker and that’s what his fans, myself included, love about the brand.
I’d also bring back some of the discontinued models that are still in high demand on the secondary market. Models like the Super Roadhouse, UBR Commander, Micro Commander, and Super CQC-15. I’d also put the XHD line into regular production. Even if it was a 3-4 drops a year I know they would sell out every time.
Lastly, I’d add the ability to order dedicated left handed versions of the most popular models. The CQC-7 and Commander are already available in lefty but I’d add the CQC-8, CQC-15, and A-100 to the list.