I want to put some of my thoughts brought on by this thread out there. Just as a disclaimer; I'm not an expert on any thing. I like knives. I use knives. I have knives. But I'm not a collector or anything and the only knowledge I have is from here.
So here it goes: I like Cold Steel.
First off, I think the marketing is just fine. The videos are amusing, but they do show that Cold Steel's products can take abuse. The closest to this I know of is Benchmade's testing videos posted on their forum. (On the subject of spine whacks, I do them. I don't smack the blade on a 2x4, I rap it on my knee or something. But they are just another show that their knives are able to handle abuse.)
Second, Aus8 is great for me. I'm not a collector like I said, and I use all my knives. So I'd much rather be able to work out a rolled edge than grind away on a big chip (Although I do love the edge holding of my higher end steel blades). Today I had to cut a receipt in two with my large voyager tanto (I know, a lot of knife for a little job but it's great for scraping off welds on canoes) and the yokote hit a staple. I literally picked up a chip of ceramic from the river bank and worked the roll out on the spot.
Third, I think the whole copying people debate is a bit unnecessary. As someone said, all knife companies use other designs and I don't think Cold Steel's "copy" of a super high end knife is taking any customers away from the "original" designer (it's just not the same group of consumers). It's awesome that Spyderco is so cool about designs, and it's just one of many reasons they are my favorite manufacturer. But I don't believe it is necessary to be legitimate or moral or anything. (And as I understand patents, I think the p'kal pin, endura/delica/matriarch hook, and the cold steel raised thumb ramp could all achieve separate patents. Anyway, you can tell them apart just by how they function.) Also, I don't have a Lum designed knife or a traditional tanto (man, I would love to have either though) but I do believe that the Americanized tanto is a separate design. (With the Strider jab, yeah it's not super "professional" but it is the truth. I think people should know that about Mick whatever his name is, it's not cool at all what he did. That isn't to say, however, that Strider knives aren't great. I don't know.)
Fourth, I think Cold Steel brings something worthwhile to the market just in value. I honestly believe their knives have some of the best dollars to use ratios on the market. They are up there in the same stratosphere as other great manufacturers (Spyderco, Kershaw) and that is something that someone like me appreciates greatly.
Fifth, I don't think good ol' Lynn C. deserves so much.... whatever that attitude is people have. Yeah, he's way way way over the top. But he's passionate about what he does. He likes knives. That comes out in different ways (see Sal's record of super positive presence on the forums) and in Mr. Thompson it comes out as arrogance tinged with child like wonder. I'm glad that a maker gets as fired up as I do when a knife takes some abuse or makes a good cut.
Finally, who doesn't like the poses with the knives, am I right? (they're hilarious, and I always had a feeling they were an inside joke. Learned that on here too!)
I know this is long, but if anybody is still reading, don't take this as "hate" for other or higher end manufacturers. I wish I had the money to buy and use real high end knives, but I don't. I've bought and returned or sold more than I like because when I hold them next to a Cold Steel, Spyderco, etc. I just can't justify it. And PLEASE don't take this as "hate" for collectors. I would absolutely love to collect knives, but again it's just not feasible. I take any and all donations though! I'd be happy to have my mind changed about super high end knives! haha
Rant off.
ALLHSS