Many companies and knives are guilty of excessive hype to various degrees. None of them come close to approaching the incredible amount of hype that surrounds Hinderers. The hype is not justified for the following reasons:
1. The hype is primarily caused by inflated after-market prices that are a result of Rick's unreasonable and borderline absurd business practices. Supporting individuals in active duty public service roles is a reputable concept, but creating an elitist "holier than thou" aesthetic around your product by selling your product exclusively (for all intents and purposes) to them is a distasteful marketing concept that has created abuses in the system. By all means, offer reasonable discounts to LE, but going so far as selling products at twice the price to "everyone else" is disrespectful to most consumers, untastefully elitist, and serves to do little more than artificially inflate product value.
2. The Hinderer "holier than thou" aesthetic has bred the misconception that his knives are greater than the sum of their parts. Do not misunderstand: Hinderers are outstanding knives. But they are not better, and are indeed surpassed, by a number of other "hard use" folders on the market at half the price: ZT, BM, Spyderco, CRK, and Strider offer comparable or better models to name a few.
3. Hinderers' designs are also riding a major fad right now for flippers and titanium frame locks. These are fads because superior materials (various blade steels and handle materials) and deployment mechanisms exist on the market (axis lock, triad lock, arc lock, speed safe, etc). However, flippers and ti frame locks have enjoyed disproportionate popularity the last few years. All trends die.
4. Finally, the hype is sustained by collectors who drop $400-$700 on knives that do not justify such a high price tag considering the factors discussed above. People go to -extreme- lengths to defend the validity of their purchases, especially when those purchases are expensive.