I'm not pissed off at all. I just find it a little hypocritical that you rail against the brainwashing of newbies by Noss, when you're celebrated knife brand has probably had a much greater effect upon encouraging the pursuit of toughness and knife abuse. Just sayin'
We'll have to disagree on degree, though I will fully acknowledge that Busse's marketing has played some role in the spread of the thick/tough knife mentality. As Karda points out, however, Busse is trying to sell knives to people who seek those qualities--not suggest that "tough" knives are the only game in the knife world. Jerry is well respected in the knife-making community because he knows knife design, but also because he's very respectful of other people's work. And he tries to grow the community rather than tear it down.
Above, you make the mistake of connecting the hype to the user, namely me. Have you seen me personally spread misinformation about knife evaluation? Have you ever seen me tell someone that the sole criteria for judging a knife is its spine thickness and how far you can bend it in a vice? How many whacks it'll take with a hammer? You're welcome to search through all my threads, but I'll save you some time. I haven't.
As far as Busse, I like the knives, and I like the man who makes them, regardless of his marketing tactics. I have my own misgivings about some elements in the Busse community, but overall, the positives outweigh the negatives, mainly because of the knives themselves--which combine qualities of durability with edge retention in uncommon ways.
The attitude you're pushing is one that used to be common to the W&S forum, where for years, any mention of Busses was met with snide comments about "pry bars" and "Kool Aid." That's an argument I've entered as well, because the truth of the matter is that Busse makes a very good thin knife. They're not as common as the thicker models, but they exist, and they work well for hunting as well as bushcraft chores.