I guess it all depends on how many of your customers are in it for the uniqueness and profitability at resale. I'm sure most of us here take comfort in the fact that if we buy one at retail, that we can at least make our money back if we don't like it or decide to move on from it. A lot of people pre-order SFOs sight unseen, which speaks to this.
I know this is not the same industry, but as a watch guy, Rolex has been doing this for a little while now. And in some ways the structure is very similar. Used to be you could go grab a sports model at any dealer. Now, the dealers make you play games and will only sell the desirable models to VIP customers or you have to buy so much in a less desirable model or jewelry sometimes just to get on a list. What did Rolex do? Nothing. They don't produce more. They don't try to manipulate the secondary market by adjusting production. The market has decided what the value is. We see that with GEC today as well. What should GEC do?
Would GEC make more money by making more production knives? It would put more GECs in the hands of people, sure. But would it also hurt the integrity of the brand if the market became saturated with them? It's a tough line. I'm sure Bill knows what he is doing. But Rolex sat back and is business as usual. The market is scorching hot for GEC and a sports model Rolex. What happens when the market cools? Trying to regulate market scarcity is a fools errand imo. Sorry for the wall of text lol.