I have probably about a dozen or so Moras, with the oldest being around 16 or 17 years old. I think they used to be a good knife for the money when they were under $10 or $15, but a lot of them are getting more expensive now. I don't think their steel or geometry justifies a high price. They cut pretty well, and if I want a knife that I won't cry about when I misplace it, then the Mora is good. I mainly use them in the garden and in backpacks (weight). I think once you get above $30 or so, there are much better alternatives.
I like the Fallkniven WM1 for a small utility knife. Most of their grinds on other knives are just too thick for my liking.
I like both companies, and look at all their new releases, but for me, they are niche products.