- Joined
- Sep 17, 2007
- Messages
- 21,367
Exactly, MOST LEO and 1st responders aren't knife enthusiasts, that's been known as general knowledge for a long time.
Have to think outside of BF as it's a very big world out there.![]()
He's direct selling to LEO and first responder knife enthusiasts.
Who cares what most people are when you're targeting a specific sub-set?
Marketing 101, and it seems to be working well for Hinderer.