StuntDouble's point about BM not competing with their dealers is well-taken and had occurred to me as well. So far the add-ons are the deal-breaker for me. Benchmade charges sales tax where online dealers do not for out-of-state sales and the shipping charge is just killer.
I recently sent a knife into BM for warranty work and they recommended using UPS or Fedex over USPS. Accordingly, I sent it cross-country by UPS ground and it cost twice as much as a Small Priority Flat-Rate box and took three times as long to get there. I'm assuming they send their knives out the same way. Are they nervous about the USPS and knives? Flat-rate boxes fly back and forth cross-county out of the Exchange here with seemingly no problem and 7 bucks seems a cost that could be absorbed when charging full retail for a knife.
As to the tax, perhaps it has something to do being a manufacturer and the difference between wholesale and retail sales for them. Dunno.
It's interesting that the OP started this thread to see if anyone had bought a BM build-your-own and asked for pics. Don't think there's been an answer to the affirmative so far.