Here's my take:
The thick knife is driven by two main factors (again, my opinion), and several smaller factors.
First, si the desire for that holy of holies: the do-it-all blade. Look at the popularity of batoning. Really, it takes a lot less effort to split wood with a hatchet or kukri than by beating the hell out of even a large knife. Some dig with their big knives. I'll confess to trying the do-it-all approach. I tried it with a Kumar Karda:
Yep, 1/4" thick, 14.5" OAL. Used it to clean fish, dress a hog, cut tent stakes, prep food, etc. Know what? It worked. It worked pretty well. But it suffered from the bane of all do-it-all tools: it wasn't as good as a specialized tool.
Second, is the survival mentality. Specifically, that we (at least North Americans) tend to think in terms of military survival, either from active service, or just that the most mpublicized "survival" stuff is based on military training. Now in military SERE (especially for aircrews), you only have this tiny friggin underseat kit. You WILL NOT have more than one knife. Too much other stuff to pack in that tiny box. Again, you only have ONE KNIFE. Add to that fact that you probably won't be doing much trapping, lean-to or debris hut building (too much signiture for the enemy to track), whittling of fuzz sticks or the like. You may have to carve out a walking stick due to leg injury. Having a chopper will get you there faster than a slicer. Not as pretty, but quick is the key. Also, there is a very real possibility that this blade will be rammed into someone's body, twisted about, rolled around on the ground with, etc. Let's face it, in this kind of situation, a puukko is not what you want. However, this is a specialized situation, that dictates one knife, and it better be a sturdy one.
I think it's largely a mistake to base our wilderness choices on the military model. First of all, we don't HAVE to only carry one "sharp". Second, we probably aren't going to be fighting with one. If you have to fight, you probably won't go there, or if you do, take a gun. But, military survival shows, fiction and not are popular, and people do what is popular on TV (witness all the guys that go out and buy desert cammies because it's what the troops engaged in fighting are wearning, even though those people live in very green areas. . .).
I guess the thing that boggles my mind is that people insist on taking only one sharp into the woods. Why does it HAVE to be Chopper vs Mora, Kukri vs SAK? Why not both?
IMO the "Cpl Punishment Duo" can accomplish all the woodscraft that needs to be done. Take a chopper like a kukri or hatchet, and take a slicer (any of the smaller, thinner "bushcraft" blades, SAKs, even some of the shorter butcher knives will do).
If you're not doing anything real heavy duty, one of the Busse family, Ranger RD series, RAT-7, etc coupled with a puukko (to include Moras) or SAK will cover just about anything you need. If you're in a more northerly climate where you may need to gather more/larger pieces of wood or build more heavy-duty shelter, a good hatchet (or axe if you really need it) and a smaller knife will do nicely. It's really not that hard.
If you're doing something specialized, then add the appropriate tools. I have a very nice Rappala filet knife for when I want to clean small game or fish.